Cake Group is hiring a
Web3 B2B Performance Marketing Specialist

Compensation: $27k - $40k *

Location: Singapore

About Levain: Levain is a dynamic company at the forefront of the decentralized economy, simplifying blockchain integration into business foundations. We provide essential tools and services, including self-custody wallets, APIs & SDKs, and comprehensive business management dashboards, to clients who operate crypto startups, fintechs, exchanges, treasury managers, and neobanks. Our mission is to empower entrepreneurs and companies to capitalize on opportunities within the crypto space.

Role Overview: As a Performance Marketing Specialist at Levain, you will play a pivotal role in shaping our B2B marketing strategies. You will drive the distribution efforts of Levain, with core focus on strategic planning, sales alignment and the creation/execution of campaigns that effectively reach and resonate with businesses in the crypto, fintech, and digital asset sectors.

Key Responsibilities:

  1. Strategic Campaign Execution: Develop and manage marketing campaigns tailored to businesses in the crypto and fintech sectors. Emphasis on understanding and addressing the unique needs of these markets.
  2. Innovative Distribution Channels: Identify and utilize new and effective methods/channels for reaching this particular B2B audience involved in crypto and related technologies.
  3. Data-Driven Marketing: Leverage analytics to refine campaign strategies, ensuring alignment with the evolving needs of the blockchain and crypto business community.
  4. Budget Optimization: Efficiently manage budgets, focusing on maximizing ROI within the B2B sector, especially under resource constraints.
  5. Cross-Functional Collaboration: Work closely with product development, engineering, and sales teams to ensure a cohesive and integrated marketing approach that aligns with Levain Tech’s offerings and market position.
  6. Sales Alignment: Lead generation, tracking and management as well as stage-specific nurture campaigns for prospects.

Desired Expertise:

  • Proven track record in B2B marketing, preferably within the crypto/blockchain/Web3 space.
  • Strong understanding of the crypto ecosystem and its impact on various business sectors.
  • Ability to navigate and innovate in a rapidly evolving tech landscape.

Ideal Candidate Profile:

  • A hands-on, proactive approach to marketing execution.
  • Creative and strategic thinking, with a knack for identifying unique B2B opportunities.
  • Excellent analytical and communication skills.
  • Eager to join and grow with a leading company in the crypto technology sector.
  • Deep understanding/willingness to learn about our technology, or, the ability to demonstrate previous learning capabilities.

What We Offer:

  • The opportunity to work at the cutting edge of blockchain and crypto technology.
  • A vibrant, inclusive, and growth-oriented work environment.
  • Significant potential for personal and professional development.
  • A key role in a company that’s driving innovation in the decentralized economy.

Apply Now:

Compensation: $27k - $40k *

Location: Singapore


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