Binance is hiring a

Web3 Growth Marketing / Lifecycle Manager Turkey

Binance is the global blockchain company behind the world’s largest digital asset exchange by trading volume and users, serving a greater mission to accelerate cryptocurrency adoption and increase the freedom of money.

Are you looking to be a part of the most influential company in the blockchain industry and contribute to the crypto-currency revolution that is changing the world?

Responsibilities

• Drive and lead marketing efforts across the Turkey region, preparing campaigns for all business assets  and implement the strategies with highest ROI
• Responsible for overall user lifecycle metrics from acquisition, activation, retention 
• Design lifecycle marketing strategies to maximize the sustainable lifetime value of clients via customer segmentation, personalization, automated user journeys, and optimal product and distribution channel mix
• Develop and own lifecycle marketing KPIs (with a focus on driving conversions via EDM channels such as email, SMS, etc.)
• Understand, measure, and report on key metrics within the organization 
• Work with various stakeholders to develop, monitor, analyze, and optimize campaigns
• Build up  marketing best practices (including segmentation, A/B test strategy, email journey) using data
• Work with regional teams to ensure technical requirements are in place to implement lifecycle marketing strategies

Requirements

• At least 5 years experience working in marketing, digital marketing, campaign management, e-commerce marketing
• Experience in launching mass and targeted campaigns across user lifecycle
• Familiar and proficient in CRM / Life cycle management field and/or email marketing / email automation
• Experience with marketing automation tools such as PinPoint, MailChimp, SendGrid would be preferred
• Experience in user segmentation, customer life management, and A/B testing
• Experience in development, product life-cycles, business process re-engineering, and continuous innovation.
• Strong analytic capabilities on analyzing user behaviors and developing user retention journey strategies in marketing funnels. Good understanding of Google Analytics, event tracking, and data structure. Excellent in mining, measuring, manipulating, and analyzing data
• Proficient in Microsoft Excel / Google Sheets
• High sense of urgency and best in class work ethics
• Fluent in English 
• Crypto knowledge is a plus

• Do something meaningful; Be a part of the future of finance technology and the no.1 company in the industry

• Fast moving, challenging and unique business problems

• International work environment and flat organisation

• Great career development opportunities in a growing company

• Possibility for relocation and international transfers mid-career

• Competitive salary

• Flexible working hours, Casual work attire