CoinDesk & TradeBlock Opportunities is hiring a

Web3 Marketing Director, CoinDesk

Marketing Director, CoinDesk

CoinDesk is the most influential, trusted platform for a growing global community engaged in the transformation of the financial system and the emerging crypto economy. Founded in May 2013, the CoinDesk platform provides millions of consumers interested in cryptocurrency assets and blockchain technology with news and insights, podcasts, live streaming, research reports, events, and a toolkit of indexes, data, and analytics. CoinDesk employs the largest group of world-class, independent journalists dedicated to covering the crypto and blockchain ecosystem. More than $36 billion in assets under management are benchmarked against CoinDesk Indexes, and billions of dollars in trading volume have been quoted against them in the over-the-counter market. In January 2021, CoinDesk Inc. acquired TradeBlock, the premier platform for institutional digital currency traders and the leading provider of real-time indexes for the spot price of various digital currencies. TradeBlock is a subsidiary of CoinDesk, Inc, and operates entirely independently of CoinDesk Media. Based in New York City, CoinDesk has over 100 full-time employees and is a wholly-owned subsidiary of Digital Currency Group, one of the largest private investors in the industry and a provider of trading and other investment services for that industry. CoinDesk operates entirely independently of the parent company. DCG has no involvement in editorial or content decisions. Twitter: @CoinDesk

CoinDesk is a fast growing company with incredible ambition. Our global presence has grown exponentially through top-quality journalism and event production, creating a community with millions of members. We are all excited to continue on this journey and take pride in the opportunity we have to make a long lasting impact. We’re looking for people willing to take on new challenges and immerse themselves in a world of intelligent, forward-thinking and fun humans.on a mission to create a better world through the future of money.

THE POSITION

As Director of Marketing at CoinDesk, you will be responsible for continuing to build and scale both our world-renowned events / conference business as well as the leading cryptocurrency and blockchain financial media platform, CoinDesk.com. You will market all of CoinDesk’s content, media products, features, and properties including the website, mobile app (coming soon), podcasts, TV/video streaming, etc.

You are intimately familiar with ways to drive growth and attract new users as well as drive engagement and loyalty, user segmentation and market research / audience data, and how to do multi-channel marketing across owned, earned and paid channels via email, paid, and on-site marketing.

You are comfortable with everything from planning and negotiating digital marketing media deals to working with internal design and product teams, to managing external partners, influencers, vendors and agencies.You have a deep understanding of event / conference marketing and the cadence required to drive attendees, capitalize quickly on marketing partnerships, and develop full marketing plans for product launches and events.

As a key leader on the marketing team, you will help ensure we communicate clearly and in the right tone to both crypto experts and novices, a mainstream audience, and to financial professionals, and you can balance marketing to a B2C mainstream audience, as well as to the B2B segments within the professional investor / institutional investor audience.

We’re eager to meet someone with passion and preferably strong understanding and knowledge of the emerging and constantly changing cryptocurrency, blockchain and decentralized finance markets and their impact on transforming industries and the economy.

As we build out CoinDesk streaming content with our digital TV channel of news and show series, expand our podcast offerings, become the leading crypto index provider, and continue to put on the most influential events in the industry, you will collaborate closely with a growing marketing team that will include experts in design, email/ CRM, global communications, indexes and content marketing.

We are seeking smart, passionate, ambitious and hardworking team players who would be committed to a fast-growing company and who share our passion for reimagining the future of money and the emerging crypto economy.

Key Responsibilities

• Partner and collaborate closely across the marketing and design team, events content and events operations teams, product and engineering teams, editorial teams, social media team, data analytics, and outside vendors and agencies to plan and execute marketing campaigns to support business growth.
• Lead and inspire: lead marketing on key projects, and act as guardian of brand voice and >
• Deliver ambitious attendee goals for Consensus, the most influential event conference the crypto/ blockchain industry, and all other CoinDesk events such as webinars and highly targeted financial professional conferences. Includes developing event forecast registration pricing models based on audience segments
• Deliver on ways to amplify the CoinDesk brand and drive traffic, usage and engagement to the CoinDesk media platform and all the brand’s related products
• Act as the glue to bring the marketing team and key players across the entire organization together on projects to connect the dots in order to coordinate efforts for launches and events
• Comfortable with a variety of martech and data platforms, email marketing platforms, and how to leverage them to optimize efforts and help marketing drive business and build our global audience.
• Analyze and present results of marketing efforts and performance metrics on a regular basis to marketing and then to the organization, with learnings and next steps for optimizing in future.
• Understand the target audience and audience data to find the best ways to reach them to achieve growth and engagement goals

Qualifications

• 7-10 years B2C marketing experience in a fast-paced, high-growth environment
• Events/ conference business experience, media industry experience, global experience are a PLUS
• PREFERRED: Solid knowledge of crypto and blockchain industry and cryptocurrency trends, whether have worked in the industry or not.
• Excellent presentation skills and influencing skills
• Facile in producing decks (Google Slides), excellent, written and verbal skills.
• Data-driven mindset to driving business, with a strong understanding of brand strategy.
• Bottom line focused - and can deliver and execute on big “out of the box” ideas that drive revenues but also focus and deliver on the details required for excellence in execution
• Team player with a positive, can-do attitude with strong respect for all teammates
• BS/BA degree

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