Grayscaleinvestments is hiring a

Web3 Marketing Manager

Grayscale is a crypto-focused asset manager. We have over a decade of operational experience managing crypto funds and pioneered the model of offering exposure to cryptocurrencies in the form of a security. We’re proud of our crypto expertise and work closely with individual and institutional investors as they explore this asset class as part of their portfolio allocation. Position Summary: Grayscale is looking for a highly organized and detail-oriented Associate, Marketing to join our Advertising & Paid Media team. Reporting to the Director, Marketing, this person will support the planning, execution, and optimization of multi-channel advertising campaigns that drive brand awareness, investor education, and product adoption. You’ll play a critical role in campaign management, workflow coordination, and stakeholder communications, helping ensure campaigns are delivered on time, within budget, and in compliance with regulatory standards. Responsibilities:

Manage campaign project workflows, including timelines, creative deliverables, budgets, and reporting. Maintain marketing dashboards and trackers to keep teams aligned and campaigns on schedule. Route contracts, creative assets, and campaign materials for internal review and approval. Partner closely with the Creative and Compliance teams to ensure timely approvals and regulatory compliance. Collaborate with external media and creative agencies to launch and optimize campaigns across digital, social, OTT, OOH, and traditional channels. Support performance reporting, surfacing insights and recommendations to optimize campaign effectiveness. Monitor industry trends and competitive activity to inform paid media strategies. Contribute to testing initiatives, helping identify new creative approaches, channels, and audiences.

Prior Experience/Requirements:

4+ years of experience in marketing, advertising, or project management, ideally in financial services, fintech, or crypto. Proven project management skills with experience managing cross-functional workflows and approvals. Excellent organizational and ability to manage multiple projects at once Excellent communication skills with a proactive, solutions-oriented approach. Comfort working in a fast-paced, highly regulated environment. Familiarity with integrated media strategies (paid digital, OTT/CTV, OOH, audio and traditional media). Knowledge of crypto markets, digital assets, or alternative investments is a plus. Strong attention to detail and commitment to operational excellence. Ability to thrive in a collaborative, fast-moving environment. A team-first mindset and ability to build strong relationships across internal and external partners. Top brand, creative, or marketing agency experience A driven, high octane attitude We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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