Uphold is hiring a

Web3 Product Marketing Manager (B2B)

About Uphold

One of the fastest growing fintech companies, Uphold is pursuing a mission to democratize investments and payments for people and companies worldwide. Founded in 2014, the Silicon Valley company today has more than 2 million customers in over 150 countries with an impressive 50x increase in Mobile App downloads during the first quarter of 2020. A bridge between the old and new money systems, Uphold allows people to buy, exchange and send more than 100 currencies, cryptocurrencies, precious metals and equities instantly. An engineering-led company with a social inclusion agenda, Uphold provides a stimulating and challenging home for the brightest and best coding talent.

If you’re a Rockstar and this sounds interesting and challenging, we want to hear from you!

The opportunity:

As the Product Marketing Manager, will have the opportunity to shape Uphold’s B2B voice, narrative, communications, and external profile. The Product Marketing Manager will act as the head marketing stakeholder for the B2B department and will focus on product positioning, monitoring the competitive landscape, go-to-market programs, and external communications.

In this role, you will collaborate with Uphold’s B2B product, consumer marketing, business development, and operations teams, and will have experience with and knowledge of B2B digital advertising best practices and develop product marketing strategy from start to finish.

What you’ll be primarily doing:

• Develop and implement Uphold’s B2B marketing strategy.

• Coordinate press release, speaking engagements, and trade show & associated event planning.

• Carry out multiple aspects of the product marketing lifecycle; from branding and positioning to targeted outreach and segmentation strategy, education and engagement campaigns, and partnerships.

• Work cross-functionally with product, design, engineering, brand, communications, customer support, etc. to launch new products.

• Track marketing program performance and improve through continuous testing.

• Measure and report against the performance of product marketing initiatives.

• Keep a pulse on competitors, helping our teams stay up to speed on the latest industry trends.

• Own and manage development of all sales materials including decks, white papers, ad creation, and more.

• Build relationships with industry experts to help promote Uphold in industry research papers, logo maps and more.

• Own the coordination and planning of virtual events, live conferences, seminars, and hosted events from initial planning through execution and attendance.

Required qualifications:

• 4+ years of experience in marketing, growth or lifecycle marketing in tech.

• Ability to stretch up and down the responsibility ladder with a passion for getting things done, whether it’s a big creative strategy project or finessing copy for a blog post.

• Experience crafting & implementing consumer segmentation based on product insights, customer demographics, attitudes, and behaviors.

• Demonstrated track record of crafting customer-oriented campaigns to steer new customer acquisition, deepen engagement, and solidify retention.

• Experience successfully launching products within a tech context. With a strong preference for crypto, fintech, blockchain or financial services

• Outstanding solid understanding of email marketing and social platforms.

• Powerful storyteller: written, verbal, and visual.

• Demonstrated ability to collaborate effectively across multiple, cross-functional teams.

• Self-starter and ability to build programs from scratch: be ready to roll-up your sleeves and get things done.

Bonus if you have:

• Crypto, blockchain, or fintech related experience or deep interest in the subject matter.

• Experience working with a global product.

What we have to offer you:

• An amazing work environment in a company that continues to grow, driven by extraordinary and passionate people that keep up innovating and challenging more each day.

• An international team, in a cutting edge field, working on the most fascinating projects.

• Growth and career opportunities, and the chance to be proactive and creative.

• A flexible and enthusiastic work environment that offers you snacks, a lot of coffee and other great benefits.

• Open and transparent culture - we get together on a weekly basis to share updates, strategic plans, and engage with each other informally over food and drinks.

• Interesting events that keep you connected with the team and celebrate our success.

Be part of a great company that is revolutionizing financial services. Apply now!

EEOC Employer

We're proud to be an Equal Opportunity Employer and we celebrate our employees' differences, including race, color, religion, gender identity, national origin, age, military service eligibility, veteran status, sexual orientation, marital status, disability, and any other protected classes. Difference makes us better.

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