Ledger is hiring a Web3 Product Marketing Manager - Trust Services
Location: Paris, France
Product Marketing Manager - Trust Services
Paris, France /
Consumer - Marketing – Product Marketing /
Permanent contract / CDI
/ Hybrid
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We're making the world of digital assets accessible and secure for everyone. Join the mission.
Founded in 2014, Ledger is the global platform for digital assets and Web3. Over 20% of the world’s crypto assets are secured through our Ledger Nanos. Headquartered in Paris and Vierzon, with offices in UK, US, Switzerland and Singapore, Ledger has a team of more than 900 professionals developing a variety of products and services to enable individuals and companies to securely buy, store, swap, grow and manage crypto assets – including the Ledger hardware wallets line with more than 6 millions units already sold in 200 countries.
At Ledger, we embody the values that make us unique: Pragmatism, Audacity, Commitment, Trust and Transparency. Hear from our employees how they shape the work we do here.
Communications Department
This role is part of the Global Communications team, which is responsible for Ledger’s consumer communication, defining our consumer strategy, articulating it through product marketing, brand experience, and education, and delivering it across different media and channels. The role reports into the Head of Product Marketing, and works globally and cross-functionally to help the emerging millions of users join Web3.
As the Product Marketing Manager - Services, you will be responsible for leading all global marketing for Ledger’s ecosystem of services. This is truly one of the most innovative and exciting roles you could have today, period. Ledger has the most sold hardware wallet in the world, and this role is responsible for not only maintaining the reputation of our products, but continuing to help millions of emerging users understand why they should care about self-custody, security, and protecting their critical digital assets. You should have incredible standards, care deeply about end-to-end user journey experience, and use innovative ideas to make the digitization we’re seeing across all categories easier for users to understand and adopt.
This role will also have the opportunity to work on best-in-class hardware that users haven’t been introduced to yet, betting on users’ willingness to build new behaviors and make choices that protect themselves and lead to the Wallet as your login for Web3. On top of security, Ledger is a premiere cultural and global brand that takes its relationships with artists, creators, and partner projects very seriously.
Your mission
Develop and be responsible for all Ledger Services launches and campaigns, collaborating with cross-functional partners, working on retail, reseller and channel marketing for each product globally
Be responsible for drafting customer segmentation and adapting messaging framework to new customer launches
Be responsible for quickly understanding customer profiles by key markets and maintaining understanding of market analysis, understanding that user profiles will change over time
Research relevant trends, offerings, and competitive offerings to determine differentiation
Extremely high standards for innovative copy, and simple, welcoming copy
Be responsible for gathering and working with cross-functional teams on price testing, pricing research, analytics and eventual recommendation
Share accountability with sales outcomes with key Business Lead partner to optimize for revenue success and business continuity
Extremely creative and nimble mindset, not satisfied with previous campaigns or sameness, and establishing the standard for critical digital asset secure hardware adoption
Build relationships towards cross-functional collaboration with internal departments (Wholesale, [ Ledger ] Market, Affiliates, Brand Experience, Globalization, UX Design, etc.)
Collaborate with artists, creatives, community builders and event organizers to show Ledger’s commitment to working with Web3 collaborators from the different communities for our work
Oversee the development of monthly/quarterly reports to track progress, address priorities and provide an overview for executives and advisors
Why you'll love Ledger
Equity: Employees are the foundation of our success, and we award stock options so you can share in that success as we grow
Flexibility: A hybrid work policy
Social: Annual company outing for Ledgerdary Days, plus frequent social events, snacks and drinks
Medical: Comprehensive health insurance policy offering extensive medical, dental and vision care coverage
Well-being: Personal development, coaching & fitness with our dedicated partners
Vacation: Five weeks of paid leave per year, in addition to national holidays and rest & relaxation (RTT) days
High tech: Access to high performance office equipment and gadgets, including Apple products
Transport: Ledger reimburses part of your preferred means of transportation
Discounts: Employee discount on all our products
We are an equal opportunity employer for all without any distinction of gender, ethnicity, religion, sexual orientation, social status, disability or age.
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