Binance is hiring a

Web3 Senior Marketing Manager (Offline Marketing)

Binance is the global blockchain company behind the world’s largest digital asset exchange by trading volume and users, serving a greater mission to accelerate cryptocurrency adoption and increase the freedom of money.

Are you looking to be a part of the most influential company in the blockchain industry and contribute to the crypto-currency revolution that is changing the world?

Binance is looking for a Marketing Manager to drive market share growth by planning, executing, and optimising offline/traditional marketing campaigns for both performance and branding purposes.

This role is global.

Responsibilities:

• Manage marketing campaigns across a wide range of traditional channels including Print, OOH, TV, Radio, Direct Mail, etc. 
• Negotiate pricing and terms for offline media buys. 
• Create media plans for brand executions and reporting on those campaigns using measurement tools like brand lift studies, MMTs, and MMMs. 
• Develop and implement a robust paid media experimentation approach across creatives, audiences, optimisation strategies, channels, and geographies to maximize impact. 
• Meet ambitious growth KPIs.

Requirements:

• 3-5 years of relevant media buying marketing experience, preferably directly managing offline marketing campaigns for a fintech or mobile app company.
• Execution oriented mindset - with the humility, drive, and scrappiness to get it done.
• Must have a strong interest and knowledge of the crypto/blockchain/technology space.
• Deep understanding of marketing optimisation and analytics.
• University degree relating to Business, Marketing, Statistics, or Economics is a plus.
• Must be a fluent English speaker.
• Must be located between UTC+0 through UTC-9 time zones.

• Do something meaningful; Be a part of the future of finance technology and the no.1 company in the industry

• Fast moving, challenging and unique business problems

• International work environment and flat organisation

• Great career development opportunities in a growing company

• Possibility for relocation and international transfers mid-career

• Competitive salary

• Flexible working hours, Casual work attire