Figment Jobs in Canada

As a Growth & Product Marketing Specialist at Figment, you will help develop and curate the marketing strategy with our sales and business development specialists. You will work within our marketing team to execute complete marketing campaigns for institutional customers and channel partners, specifically in the crypto finance sector.

Responsibilities/Duties

• Work with our team to develop the story and strategy for our institutional customers.

• Preparation and execution of marketing campaigns, sales material, presentations, and the ability to partner with client marketing teams on sales driven initiatives.

• Structure business cases and perform on-going monitoring of the implementation progress, performance metrics, data analysis, and ROAS.

• Optimize the allocation of the marketing budget between each segment supported by transparent data-driven decisions.

• Break down and communicate technical topics that can be readily understood by a targeted audience.

• Keep up with the latest developments by communicating with clients on a regular basis and sharing their needs with the team.

• Write, proofread and/or edit strategic / integrated content for various long and short-form communications, sales documents, landing pages, and campaigns.

• Execute on a content calendar to increase engagement, providing suggestions on how to enhance over the long-term.

Qualifications

• 5+ years of relevant product / finance marketing experience

• Experience in the financial sector: Hedge funds, asset management, venture capital, custody, family office, crypto finance, etc

• Knowledge of Crypto and blockchain ecosystems

• Strong interpersonal skills with excellent communication skills, both written and verbal

• Ability to multitask in a fast-paced environment while ensuring deadlines are met.

• Ability to work both independently and as part of a team.

• Powerful storyteller: written, verbal, and visual

• Experience in a data-driven role

• You enjoy working with an entrepreneurial mindset