SuperLayer Jobs

SuperLayer is a crypto venture studio led by Kevin Chou and Mahesh Vellanki, who between them have launched multiple successful gaming and crypto companies. SuperLayer builds tokenized consumer businesses, supercharging their development with crypto technology and expertise that can take a typical 2-3 year build and instead launch new businesses in 6-9 months. We develop concepts internally, recruit world-class founders to lead the product, fund the early development until public launch and then help raise venture capital from leading investors in the space.

One of SuperLayer’s projects is looking to bring on a User Acquisition Lead to focus on helping acquire users that enjoy playing mobile games in North America, Europe and Asia. As an early employee for our Web3 game-to-earn application, you’d be a hands-on executor for all of the User Acquisition efforts, laying a strong foundation for acquiring and retaining users and building the brand and community alongside the project’s founders.

REQUIREMENTS

In this role you will…

• Own our performance marketing strategy and execution
• Create and grow paid user acquisition channels. Assist in outbound and inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning, etc.).
• Develop and test new creative concepts and value propositions to improve advertising effectiveness and reach qualified new customers
• Write and kick off detailed creative briefs to in-house and freelance graphic designers, video editors, and on-camera talent and share specific and actionable feedback
• Identify, recruit, and partner with micro creators and freelance producers to star in our ads
• Manage performance metrics (i.e. LTV, CAC, etc.) and budget tracking while ensuring findings are shared cross functionally
• Compile weekly, monthly and quarterly reports to turn performance marketing data into meaningful insights
• Be a thought partner in building a product, company, and culture we are proud of
• Be an advocate and inspirational ambassador for the brand internally and externally.

To be a good fit for us you…

• Are a self-starter who executes like crazy across multiple projects and maintains clarity and communication with internal and external stakeholders.
• Have an eager communicator who understands the Gaming + Ad tech landscape and can navigate the important KPIs that come along with these verticals
• Have an ability to think strategically but eager to also be hands-on and build from scratch.
• Have a demonstrated ability to work well in small teams, operate in open space with the ability to set your own direction, and assess and prioritize opportunities.
• Have a deep knowledge of the trends, formats, and features on TikTok, Facebook, Instagram, Snapchat
• Are proficient with Excel and Google Sheets
• Are an exceptional project management ability, requiring little guidance or supervision
• Have strong initiative, problem-solving skills, and resourcefulness
• Have an outstanding attention to detail
• Have flexibility and agility (you thrive in a fast-paced, dynamic environment!)
• Are ready and eager to jump into Web3, but direct experience is not required.

And if we’re a good fit for you, our vision, mission and layers resonate with you…

VISION: Democratize opportunity and ownership of the Internet

MISSION: Build a community of builders creating transformative web3 experiences

LAYERS:

• How we build
• Go Big: We dream big, experiment often and take ambitious swings
• Move Fast: We bias towards speed, action and outcomes
• Push Boundaries: We use cutting-edge blockchain solutions to address real user needs
• Who we are
• We are Real: We are direct, transparent, open and accountable
• We are Resilient: We embrace failure, adapt to change and support each other
• We are Super: We are constantly learning, laughing and hustling