Marketing Web3 Jobs in South America

About Tothemoon

Welcome to Tothemoon – a pioneering platform designed to facilitate seamless and secure trading of digital assets. At Tothemoon, we prioritize reliability in the ever-evolving financial landscape. Whether you’re buying, selling, exchanging, or investing in cryptocurrencies, our mission is to safeguard your financial interests and guide you toward a prosperous future. Join our rapidly expanding community of users who trust Tothemoon for their digital transactions.

About The Role

As the Growth Marketing Lead, you will be at the forefront of scaling our business through innovative and data-driven strategies. Reporting directly to the CEO, you’ll develop and execute comprehensive growth plans, driving customer acquisition, engagement, and retention across multiple channels. This is an opportunity to make a significant impact by shaping our growth trajectory globally.

Key Responsibilities

• Growth Strategy Development: Design and implement targeted growth strategies to scale Tothemoon’s user base and enhance retention
• Data-Driven Insights: Leverage performance data to uncover customer insights and prioritize high-impact experiments to optimize the user journey—from awareness to retention and renewal
• Cross-Channel Growth Initiatives: Work across all customer touchpoints—including paid media, web, email, in-app, and content—to drive acquisition, engagement, and revenue growth
• A/B Testing & Performance Analysis: Lead A/B testing initiatives to optimize pricing models, landing pages, customer onboarding, and other commercial journeys
• Collaborative Marketing: Partner with Product Marketing to refine pricing, packaging, and promotional strategies
• Creative & Content Strategy: Collaborate with creative teams to deliver data-driven insights that guide the development of high-performing marketing assets for paid and organic channels
• Campaign Performance Optimization: Analyze and optimize key campaign metrics, such as CTR, conversion rates, CPA, LTV, and ROAS, to continuously improve performance
• Automation & Process Improvement: Identify opportunities for automation in marketing processes; refine conversion funnels and improve CRM and lead generation workflows
• Partnership Management: Build and manage relationships with external vendors, freelancers, and agencies to expand growth efforts and scale resources effectively
• Business Opportunity Identification: Proactively identify and evaluate new business opportunities to expand market presence
  
  

What We Look For

• Experience: 6+ years in growth marketing, digital marketing, user acquisition, or analytics within fintech, cryptocurrency, or technology sectors
• Proven Track Record: Success in scaling business operations and driving measurable outcomes in product and brand launches
• User Acquisition Expertise: Strong experience in developing and executing acquisition campaigns across multiple channels (e.g., digital marketing, partnerships)
• Budget Management: Exceptional ability to manage significant budgets while ensuring sustainable growth
• Data & Analytics: Proficiency in analyzing key metrics and tools like SQL, Python, or other data analysis platforms is a plus
• Leadership: Experience in mentoring and leading high-performing teams
• Passion for Fintech & Blockchain: A deep understanding of and enthusiasm for fintech, cryptocurrency, or blockchain technologies
• Education: Bachelor’s degree in Business, Marketing, Engineering, or related fields preferred
  
  

Why Join Tothemoon?

Competitive Compensation: Attractive salary with performance-based bonus potential.

Global Talent Support: Comprehensive relocation packages and visa support for international candidates.

Professional Development: Commitment to your career growth and advancement opportunities.

Work-Life Balance: Generous paid holidays, flexible scheduling, and a results-oriented work environment.

Inclusive Culture: We are an equal-opportunity employer dedicated to diversity and fairness throughout our recruitment process.

Join Tothemoon, where your expertise will be celebrated, and your impact will be significant. Your career trajectory is as expansive as our trading options. Let’s chart the path to future markets together. Apply today!

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