Farcana is hiring a
Web3 Marketing Lead

Compensation: $60k - $100k

Location: Remote

Due to the expansion of our company's projects, we are currently looking for a Web3 Marketing Lead in Business Development Department. 

Responsibilities:

  • Development and Implementation of Marketing Strategy: Formulating and executing the company's marketing strategy aimed at increasing sales, expanding the customer base, and strengthening market positions in the Web3 domain.
  • Budget Planning and Management: Overseeing the allocation and utilization of the marketing department budget, ensuring optimal resource allocation for maximum ROI.
  • Coordination of Departmental Work: Managing the collaboration among various departments within the marketing division including PR, advertising, social media, content marketing, analytics, partnerships, and design to ensure cohesive efforts towards marketing objectives.
  • Team Development and Leadership: Recruiting, nurturing, and managing a dynamic marketing team within the business development department, fostering a collaborative and innovative work environment.
  • Partnership Establishment and Maintenance: Cultivating and sustaining relationships with partners including media outlets, esports organizations, agencies, and other relevant entities to enhance brand visibility and market reach in the Web3, crypto, and NFT space.
  • Analysis of Marketing Campaign Results: Analyzing the outcomes of marketing campaigns meticulously, providing insights and recommendations to refine and optimize future initiatives for superior performance in the Web3 market.
  • Contribution to Product and Service Development: Contributing to the development and launch of new products and services within Token Farcana's Web3 gaming ecosystem, leveraging marketing insights to drive innovation and meet consumer demands effectively.

Requirements:

  • 3-5 Years of Relevant Experience: Demonstrated experience in a similar role within the marketing domain, preferably within the Web3, crypto, or NFT sectors.
  • Strategic Marketing Expertise: Proven track record of devising and implementing effective marketing strategies that yield tangible results in the context of Web3 technologies and crypto markets.
  • Understanding of Web3 and Crypto Market Dynamics: Sound understanding of the dynamics and trends within the Web3, crypto, and NFT markets, with a focus on gaming products and token economics.
  • Cross-Functional Team Leadership: Proficiency in managing cross-functional teams within the business development department, fostering collaboration and driving collective success towards common Web3 goals.
  • Analytical Skills: Ability to handle large volumes of data, conduct thorough analysis, and extract actionable insights to inform marketing decisions in the Web3 space.
  • Proficient English Communication: Strong English language skills, at least at an Upper-Intermediate level, to facilitate effective communication and collaboration in a global Web3 context.

We offer:

  • Remote work from anywhere in the world
  • An excellent team with passionate members and a toxicity-free environment
  • A startup spirit
  • The chance to influence the project's success


Welcome to Farcana, a leading name in the AAA shooter gaming industry. As a member of our dynamic and passionate team, you will part of a movement ingeneral that main goal to redefine gaming experiences for millions across the globe. Based in the vibrant city of Dubai, our company stands at the intersection of innovation, art, and technology, driven by a relentless pursuit of excellence.

We're not just creating games; we're creating worlds. The main focus on intricate gameplay, immersive storylines, and groundbreaking technology.

Our team is heart of our mission, so ensuring that we`re attracting the industry's brightest minds. Together, as one unified team, we strive to build an environment where innovation thrives, creativity is celebrated, and every team member feels empowered to bring their authentic self to work.

Welcome to a world of limitless possibilities. Welcome to a board Farcana.

Apply Now:

Compensation: $60k - $100k

Location: Remote


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