Moonwalk is hiring a

Web3 Director / Head of Growth Marketing

• Work with internal and external resources to create and craft compelling content, offers, and assets to educate the marketplace via organic and paid media campaigns, emails, partner marketing programs, and social channels - focusing on data-driven storytelling.
• Help develop and launch Go To Market (GTM) plans and customer lifecycle development (eg. acquisition, retention, and churn win-back).
• Help scale Moonwalk’s business by leveraging paid and non-paid channels to hit acquisition targets while driving costs down.
• Lead the entire lifecycle of demand marketing programs, including developing, executing, coordinating, and measuring integrated campaigns to support consistent and relevant demand generation.
• Partner with our PR agency to develop campaigns to target new markets.
• Develop and refine marketing qualified lead process for inbound lead generation to enable lead capture, drive qualified lead handoff, and measure cost-per-lead.
• Build nurture campaigns generated from lead generation campaigns.
• Support the product team in crafting scalable product go-to-market campaigns with a focus on awareness and adoption.
• Create internal and external product marketing materials that create product brand consistency.
• Responsible for creating sales marketing materials.
• Measure and report performance of marketing campaigns: assess against goals (ROI & KPI).
• Oversee the development and daily operations of our social media accounts.

Who We're Looking For:

• 8-10 years of marketing experience, B2B experience preferred.
• Ability to articulate our company and product value across markets.
• Be data-driven and have strong analytical skills.
• Passionate about data-driven storytelling.
• Outstanding written and verbal communication skills.
• Exceptional organizational skills with high attention to detail.
• Confident professional personality with a start-up mentality.
• CRM management experience.
• Strong PowerPoint skills and basic experience with design programs.

Nice to have:

• Understanding or hands-on experience using Web3 tools.