CANDY is hiring a

Web3 Director of Marketing Insights

Candy’s mission is to deepen our connection to experiences that bring us joy. As fans. As collectors. As people creating lives, we’re passionate about living. We understand that connection because we’ve chased it since we were kids. We are unapologetic fans and serious collectors who see limitless possibilities in the digital revolution that’s disrupting – more like exploding – the way we engage and experience our favorite sports, music, art, and cultural icons.

We know the passion of being a die-hard fan and the need for the experience beyond the bleachers. We’re building a fully immersive storefront where fans can not only buy, sell, and trade their digital assets but also experience a fully immersive marketplace that gives our users enablement beyond imagination with their digital assets.

Fandom. Reimagined.

OUR INVESTORS:

• Michael Rubin- Founder & CEO of Fanatics & Philadelphia 76ers co-owner
• Mike Novogratz - CEO of Galaxy Digital, Pioneer Investor
• Gary Vaynerchuk- CEO of VaynerMedia, Social Media Entrepreneur.

SO YOU WANT TO JOIN CANDY?

We are looking for a Director of Marketing Insights help lead the analytics of our consumer in the Marketing department. Your role will be to manage, grow and fulfill the needs of our fans. As the Marketing Insights Director, your responsibilities will consist of carrying and integrating strategies for our fast-growing consumers partnering with central, brand, and external business partners to develop and execute retention initiatives and experience.

We are searching for creative minds that are excited to take on challenges in the immediate while providing vision to the future. We want builders, innovators, and those that can not only think outside the box but collaborate outside the box.

AS OUR MOST VALUABLE PLAYER, YOU WILL…

• This role will help enable the success of the marketing function, help launch compelling new products, optimize marketing performance, refine audience approaches and ultimately create more value for users
• Lead research to shape Candy’s brand strategy and help build reputation and trust for the brand as it continues to grow
• Partner with marketing and product teams to understand consumer needs and product use cases, define brand positioning, develop audiences, inform creative expression, execute go-to-market plans, and optimize/improve marketing communications to achieve business objectives
• Design and execute comprehensive, best-in-class quant and qual research programs, at both the product and brand level
• Leadership in technique and methodology is essential
• Translate data insights into actions and recommendations
• Build influence among leadership through highly effective communication, partnership and provocation, ability to engage and influence decision-making
• Partner with growth marketing to develop hypotheses and comprehensive test and measurement plans, to design and execute experiments to achieve marketing objectives and drive marketing effectiveness

WHO ARE YOU?

• The ideal candidate will be a marketing research expert, with exceptional research skills across both qualitative and quantitative methodologies, proven hands-on experience as practitioner and leader, a hunger to drive significant business impact/outcomes, an orientation toward strategic thinking to drive product/brand outcomes, and an interest in remaining deeply engaged in the execution of work
• Strong time management and communication skills are critical, and a passion for technology and/or sports is a must
• 10+ years of experience leading marketing or product research teams, expert knowledge in qualitative and quantitative methods
• Proven expertise in leading insights-driven marketing campaigns/product launches from definition to execution, driving impact and influencing decision-making
• Experience in brand building and brand strategy development, interface with creatives and brand marketers to steward successful campaigns from start to finish, thinks holistically/creatively in addition to technically/analytically
• Desire to engage in research work at a tactical/executional level as well as managing the growth and development of a team
• Experience problem-solving and quickly moving from blank state to well-defined problem with a suitable methodology
• Experience to quickly scale and prioritize activities in a fast-paced, startup environment
• Communication and presentation skills with a proven track record of using insights to influence executives and colleagues

You’ll Love Working here because...

• Our People. You will be working with the top players who are the most talented, fun, supportive, and innovative leaders and teams. Aka, people you can be proud to work with!
• Our Mission. We believe that we are building something great and that the best things we create will make the world a better place. Our goal is to deepen our connection through experiences to fans and collectors globally.
• Perks. Our team-based culture provides the foundation for people to do their best work and constantly learn and grow. We offer a full slate of benefits, including competitive salaries, stock options, health coverage, and unlimited vacation. Given that we’re an early-stage startup, our benefits package continues to evolve as we do. Your ideas and suggestions matter to us!

Our Core Values.

• Trust. We safeguard the goal. We believe we will only succeed if we earn trust – trust of our people, trust of our customers, trust of our partners. We will strive to achieve and keep faith at all times.
• Innovation. We dream big. We’re endlessly curious and constantly searching for the best, the better, and the never-before imagined.
• Excellence. We take big swings. We have high expectations of ourselves in everything we do.
• Grit. We push past the finish line until the last second. Giving up is not an option. We will always find a way.
• Inclusion. We are a team player, and we are in it together. We believe that diverse thinking comes from different thinkers, and we need all perspectives to come together and win.
• Authenticity. We are the real deal and always authentic in what we create, our dealings with others, and in who we are as human beings.
• Accountability. We carry the ball. We hold ourselves to the highest moral and ethical standards. We will be fair and honest and take responsibility for our actions.

Apply Now: