OpenSea is hiring a

Web3 Engagement Marketing Lead

OpenSea is the first and largest marketplace for non-fungible tokens, or NFTs, which are digital goods endowed with property rights. Applications for NFTs include collectibles, gaming items, domain names, digital art, and many other items backed by a blockchain. NFTs have brand new properties that go beyond traditional digital items: they’re unique, provably scarce, liquid, and usable across multiple applications. At OpenSea, we're excited about building a brand new economy from the ground up based on true digital ownership and are proud to be recognized as Y Combinator's #26 ranked top private company.

When hiring candidates, we look for signals that a candidate will thrive in our culture, where we default to trust, embrace feedback, grow rapidly, and love our work. We also know how critical it is to celebrate and support our differences. Employing a team rich in diverse thoughts, experiences and opinions enables our employees, our product and our community to flourish. We are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.

In this role you will be working closely with the VP, Marketing to build a best in class engagement marketing engine. You'll lead strategy and execution for building out OpenSea's engagement channels, starting with email, in product notifs, and eventually native app notifs. You'll work with cross functional partners and agencies to build out a measurement framework, develop a test and learn strategy, and deliver outsized impact for the business. The right candidate will have experience launching and scaling lifecycle programs from zero to one with a strong focus on testing and impact.

Responsibilities: - Develop a short and long term strategy for deepening OpenSea's engagement with its existing users, with a strong focus on comprehension. - Establish data, measurement, and attribution strategy for all engagement marketing channels (email, notifs, content). - Partner with Data team to build a best in class mar-tech stack to support hyper-scale of notifications. - Partner with Product team to build out product notifications strategy. - Lead a cross-functional effort to identify, test, measure, and optimize various marketing channels in order to grow company top line while ensuring sustainable LTV/CAC ratios.

Desired Experience: - Are data driven in the extreme. You live for creative measurement approaches, testing is for you as reflexive as breathing. - Have taken engagement channels (especially email) zero to one. - Use data to provide actionable insights and drive us toward the best possible outcome. - Have outstanding interpersonal skills, emotional intelligence (EQ), and ability to persuade / drive alignment among differing perspectives. - Thrive in collaborative cultures and working cross-functionally with product, design, BD, legal, and finance to launch successful partnerships. - Build strong relationships and have experience doing so with both technical and non-technical audiences. - A plus if you have experience and/or are passionate about blockchain technology.

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