Braintrust is hiring a
Web3 Marketing Director [REMOTE]

Compensation: $63k - $90k *

Location: CA San Francisco, California, United States

  • JOB TYPE: Contractor, Freelancers
  • LOCATION: United States and Canada only (Time Zone:PST/CIST | Partial overlap)
  • HOURLY RATE: Our client is looking to pay $90 – $110/hr
  • ESTIMATION: Full time | 40 hrs/wk - Short term

The opportunity

What you’ll be working on

This role reports directly to the CEO and will ultimately lead marketing efforts for other communities as our client grow.

Our client is seeking an energetic and creative marketing manager who can guide the development of our brand, define our marketing strategy and execute. If you are an experienced B2C marketing manager, have a passion for NFTs, wine and/or gameing, they want to hear from you!

Note: They prefer this to be contract-to-hire position. That way our client can get to know each other before making a long-term commitment. Because they are targeting U.S. consumers, you must be located in North America.

Key Responsibilities

  • Marketing strategy and execution

    • Work in partnership with cross-functional teams to develop and drive fully integrated strategic marketing and communications activities that utilize the full spectrum of traditional and innovative marketing channels.

    • Create messaging specific to audience, channel and/or based on marketing activity to identify, build and execute 360 campaigns.

    • Social media –Define our social media strategy and creative in collaboration with our community manager.

    • PR –Work with our external partner to define and execute our PR strategy

    • Email –Grow and manage our email list using platforms such as Mailchimp; Share announcements via email and develop an email newsletter as appropriate.

    • Content marketing –Define our content marketing strategy, maintain an editorial calendar and execute with excellence.

    • Creative –Manage internal and external creative partners. Like any brand role, work with agencies, designers, copywriters, and internal stakeholders to create world-class creative that brings our brand to life strategically.

    • Analytics and budgeting –Make data-driven decisions when determining product-market fit, evaluating campaign performance, and setting goals.

    • Product marketing –Build and execute our go-to-market strategy for new features and enhancements.

    • Budgeting –Create and manage marketing budgets.

  • Brand development

      • Define and own our positioning, messaging, and value proposition pillars.

      • Lead the charge on our brand evolution. Work with stakeholders to codify and understand the unique tenets of our brand and help shape where it goes.

Requirements

  • 5+ years of experience with B2C brand marketing, product marketing, channel marketing, ideally with experience at an agency and/or in-house at a brand.

  • Startup experience and/or startup mentality –Ability to work within controlled chaos, acting proactively and independently to create solutions where none previously existed, getting out of your comfort zone and being unafraid to fail. .

  • Experience bringing consumer products to market in crypto, NFTs, gaming, fintech or SaaS. Bonus points for wine industry experience.

  • Experience with email, web, mobile/push, and content marketing,

  • You are passionate and familiar with cryptocurrency, blockchain, NFTs OR DeFi ecosystems

  • Deep understanding of integrated marketing strategies and tactics and how they come together to provide measurable results

  • Solid knowledge of how to leverage events, sponsorships, social, digital, comms, and PR within omni-channel campaign development

  • Ability to think both strategically and execute tactically

  • Bachelor's Degree in Marketing, Communications, or a related business field

Apply now!

#PL-BT #LI-BT

Apply Now:

This job is closed

Compensation: $63k - $90k *

Location: CA San Francisco, California, United States

This job is closed


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