Localcoin is hiring a

Web3 Marketing Specialist, Content & Social Media

ABOUT LOCALCOIN

At Localcoin, we aim to empower our customers to join the crypto economy by helping them buy, sell, and convert digital currencies. In addition to running Canada's largest Bitcoin ATM network, we offer an expanding product line that makes digital currencies far more accessible for crypto-enthusiasts in their communities.

We believe that the cryptocurrency space is one that rewards passion, creativity, innovation and those willing to challenge the status quo. As a member of our team, you’ll join a talented, dynamic group of team members who will encourage you to learn, grow and thrive in your career every step of the way. So if you’re a self-starter looking to hone your skills in a startup environment that fosters innovation, transparency and team connectivity, we look forward to hearing from you!

YOUR ROLE

As a Marketing Specialist, Content & Social Media, you will bring your passion for writing and content creation to produce and publish unique and engaging long and short-form content across various social media channels. Working in close collaboration with the Marketing Team and our creative agencies, you will brainstorm and develop social media content to be tailored to the audience for each specific social media platform, maintain brand presence for Localcoin in the social media environment and participate in community management and engagement.

This position will be based out of Toronto, ON and will be remote work for the time being.

YOUR IMPACT

• Collaborate with the Senior Director of Marketing to develop a Content and Social Media strategy that acts as a guideline for web, organic and social media channels
• Develop, implement and manage our social media strategy after conducting competitive research, platform determination, messaging and audience identification
• Manage competitive research and identify audience and content strategies
• Assist in evolving our content strategy and work to identify new emerging content types and channels for the Canadian market
• Lead and produce the creation process of high-quality content to increase organic search rankings and website traffic (e.g. socials, blog posts, website, landing pages, videos)
• Collaborate with internal Graphic Designer and media agency to develop, launch and optimize Paid & Organic social media campaigns, content and creatives
• Moderate and promote user-generated content as well as test and implement new social media channels
• Develop a monthly reporting cadence that demonstrates the full-funnel impact of content and social media initiatives
• Adhere to creative department and brand standards throughout the organization

THIS IS YOU

• Experience in Content and Social Media Marketing, preferably in a high-growth start-up or agency environment
• Experience in various content formats including written, video, audio, sponsored content, PR, social, etc.
• Hands-on experience developing content strategies, managing social media calendars, and copywriting
• Knowledge of SEO best practices, and experience working with SEO teams
• Ability to drive engagement through various social media platforms including, but not limited to, Facebook, Instagram, Twitter, LinkedIn, and others.
• Understand of how to implement conversion tracking pixels and tags
• Proficiency with Social Media management tools such as Hootsuite, Sprinklr, or other is an asset
• Proficient with Native platforms such as Facebook Business Suite, Facebook Ads Manager, Twitter Ads, etc.
• Working knowledge of other Digital media channels such as Video and Display, and an eagerness to learn about, and participate in, additional Digital and Traditional executions
• Ability to prioritize and balance multiple projects and initiatives while remaining organized
• Experience working in a heavily regulated environment
• Passion and interest in learning about cryptocurrency

THIS IS NICE

• Experience with social listening tools
• Experience working with Jira and Confluence
• Experience with web analytics tools such as Google Analytics and DataStudio
• Previous work experience with using creative software, Figma, Canva, Prismic and/or other content management systems or web design tools

WHY YOU WILL LOVE WORKING AT LOCALCOIN!

Professional Development

We are a fast-growing company and as a result, there are ample opportunities for career growth and professional development when you join our team. From a transparent promotion structure and defined career paths to a wide range of learning and development opportunities, we do what it takes to invest in your career and help you hone your skills so you can grow alongside us!

Health & Wellness Benefits

We offer a comprehensive array of health and wellness benefits that provide choices so you can tune your benefits plan to fit your unique needs.

Events and Socials

Just because we are working remotely, does not mean we don’t know how to get together! When you join our team, you’ll enjoy everything from virtual company-wide teaching and training days, industry events, themed monthly Fri-YAY happy hours, team social events and much more!

Employee Discounts

All of our team members enjoy exclusive employee discounts at all of our cryptocurrency ATMs across Canada.

Apply Now: