Ava Labs is hiring a Web3 Product Marketing Director - Culture
Compensation: $63k - $79k estimated
Location: NY Brooklyn, New York, United States
WHAT YOU WILL DO
We're looking for a Product Marketing Manager (Culture) to help us expand and elevate our brand partnerships. This role will be integral in onboarding new consumers into Avalanche and will take ownership of driving projects that collaborate with NFTs, the arts, music, gaming, and more.
- Collaborate with product and communications team to define, manage, and execute go-to-market strategies
- Optimize channel growth and customer acquisition strategies
- Develop and launch multiple campaigns that prime marketing funnels and maximize user acquisition
- Act as the "voice of customer" when collaborating with product, engineering and executive leadership
- Work with channel owners to define, manage and activate campaigns
- Drive "go to market" channels including paid, social, SEO, content, email, web, and PR
- Track the effectiveness of product marketing campaigns
- Recommend optimizations for operations systems/flows
- Manage launches for new product features and existing feature upgrades
- Ensure successful delivery of projects in collaboration with key stake holders
WHAT YOU WILL BRING
- 7+ years general marketing experience
- 4+ years of leading teams on tech product marketing campaigns
- knowledgable in blockchain technology and/or cryptocurrencies
- Google Marketing Platform
- MailChimp
- Performance analytics background
- Social Media: Twitter, Facebook, Instagram, LinkedIn
- Customer acquisition strategies. i.e. paid, SEO, social, web, eMail
- Experience in a high-growth environment
- Expert level target market research, messaging, and product launch experience
- Strong mediation and negotiation skills
- Superior writing, verbal and presentation skills
#LI-Remote
#LI-PA1
Apply Now:
This job is closed
Compensation: $63k - $79k estimated
Location: NY Brooklyn, New York, United States
This job is closed
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