Ava Labs is hiring a

Web3 Product Marketing Manager - Core

WHAT YOU WILL DO

• Quickly integrate with teams to learn/master the Avalanche network while gaining a deep understanding of its differentiation and target markets
• Take ownership of Core product launch projects/strategies
• Align Product and Marketing team goals, processes, and overall communications
• Design delivery strategies of brand identity, messaging, positioning, market segmentation, and other PMM motions to maximize product and feature adoption
• Collaborate with Marketing and Communications teams to develop strategies, assets, and campaigns
• Optimize channel growth and customer acquisition strategies
• Develop and launch campaigns that prime marketing funnels and maximize user acquisition
• Act as the "voice of the customer" when collaborating with Product, Engineering, and Leadership
• Work with channel owners to define, manage and activate campaigns
• Measure the effectiveness of Product Marketing launches and campaigns
• Ensure successful delivery of projects in collaboration with key stakeholders

WHAT YOU WILL BRING

• Bachelor’s degree or higher
• 3+ years of technical Product Marketing Management
• Managed and delivered 1 or more end-to-end product launches
• Strong messaging, positioning, and market segmentation skills
• ICP analysis, development, and case studies
• Competitive analysis strategies
• Adept at managing a product roadmap
• Prior experience in startups, enterprise software, or consumer-facing software products
• Pricing and packaging experience
• Notion or other collaboration tools
• Social Media experience, especially Discord & Twitter
• Experience collaborating with marketing & business teams

NICE TO HAVES

• 3+ years in a SaaS start-up environment
• Expert level target market research, messaging, and product launch experience
• Superior writing, verbal, and presentation skills
• Experience with dApp product launches
• Strong knowledge of crypto wallets, layer 1 blockchain, or adjacent technologies
• Performance analytics background
• Customer acquisition strategies (i.e., paid, SEO, social, web, email)
• Ability to influence and gain confidence from internal stakeholders
• Strong mediation and negotiation skills
• Experience in a high-growth environment

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