RECUR is hiring a

Web3 Sr. Manager, Email Marketing (Remote)

RECUR is building the future of digital collectibles on-chain, known as Non-Fungible Tokens (NFTs) – the newest Unicorn industry.

Global brands are interested in venturing into NFTs to establish new connections with their fans. However, they are very careful about who they work with, especially in the cutting-edge world of blockchain. RECUR is founded by the perfect blend of leaders in the brand licensing space and technology leaders from top cryptocurrency exchanges, digital asset trading desks, financial institutions, and blockchain software companies. Investors include Joseph Lubin, co-founder of Ethereum, Winklevoss Twins, Courtside VC, Hashed, and many more.

The Sr. Manager, Email Marketing, plays a vital role in RECUR’s customer centricity efforts. This individual will oversee the strategy and build/manage email programs to grow our audience while increasing user engagement, retention and revenue across experiences. We’re looking for someone who can set up, deploy, test and report findings on both ad-hoc and automated trigger-based email marketing programs including: acquisition, onboarding, content promotion, engagement, retention and upsell programs. This person will also maintain database hygiene. The right person for this role is an excellent communicator and self-starter with strong attention to detail, is data-driven, is passionate about email marketing, and has the ability to meet deadlines and handle multiple tasks simultaneously.

Responsibilities:

1. Manage email marketing campaigns including template designs, calls-to-action, and cadence
2. Help grow email list across experiences with product, sales, community and marketing teams
3. Segment lists based on preferences and behaviors
4. Utilize data to help optimize subscription conversions (from leads into subscribers) and improve engagement amongst subscribers
5. Work closely with the Marketing Ops department to build, QA, and deploy campaigns accurately and on time
6. Monitor deliverability of email marketing campaigns and adjust for optimal performance
7. Plan, implement and track A/B and multivariate tests
8. Ensure customer data policies and company privacy policy are enforced
9. Own the relationship with our ESP and automation platforms
10. Ensure removal and/or suppression of bad email addresses and domains, hard bounces, complaints, and inactive subscribers
11. Develop documentation and road maps for processes, A/B tests, and promotions that require email
12. Find opportunities to improve the effectiveness of email and push marketing programs
13. Work with Marketing, Creative, Community and Product to build the email marketing calendar, workflows, and drips, engaging leads and customers with relevant communications
14. Work with Visual Design and Copywriting leads to bring to life content with emails

Skills and Qualifications:

1. 5-7+ years of experience in e-mail marketing and CRM required. Experience in creating and leveraging segmentation at scale
2. Familiarity with responsive design and journey building
3. Knowledge of email standard methodologies and deliverability
4. Knowledge of HTML/CSS coding for email preferred
5. High attention to detail, time management, and project management skills
6. Data-driven, with the ability to read data, pull insights, and provide strategic recommendations
7. Excellent verbal, social, and written communication skills
8. Thrives in a fast-paced, collaborative environment
9. Natural curiosity and passion for the power of customer insights

Benefits & Perks

• Commitment to being a remote-first company & embracing remote work best practices
• Company sponsored Health, Dental and Vision Benefits, 401K with 2% match
• 4 weeks paid vacation, 10 company holidays and fully paid parental leave
• Industry focused lunch & learns, swag and the flexibility to get tooling you need
• The chance to work with incredibly passionate people on a mission to shape an industry!

This is a completely remote role and can work anywhere in the US.

#LI-REMOTE