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Growth Analyst
Hong Kong
Animoca Brands Limited – Project Management /
Hybrid
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Responsibilities:
- Conduct data analysis to track key performance metrics, user behavior, and conversion rates across our product.
- Identify growth opportunities through in-depth analysis of user acquisition channels, user onboarding processes, and user engagement strategies.
- Develop and implement A/B tests and experimentation strategies to optimize conversion funnels, increase user engagement, and drive growth.
- Collaborate with cross-functional teams, including product, marketing, and engineering, to align growth strategies with product development and marketing initiatives.
- Utilize analytics tools and data visualization techniques to create reports, dashboards, and insights that inform decision-making and drive growth.
- Monitor industry trends, competitive landscape, and emerging technologies within the Web3 space to identify new growth opportunities and best practices.
- Drive continuous optimization of marketing campaigns, referral programs, and community engagement initiatives to maximize user acquisition and retention.
- Provide actionable recommendations based on data insights to improve user experience, product features, and overall growth strategies.
- Stay informed about blockchain technologies, decentralized applications, and cryptocurrency trends to ensure relevance and innovation in growth strategies.
Requirements:
- Bachelor's degree in Data Science, Business Analytics, Marketing, or related field; advanced degree is a plus.
- Proven experience as a Growth Analyst, Data Analyst, or similar role in a fast-paced tech environment, preferably within the Web3 or blockchain space.
- Strong analytical skills with proficiency in data analysis, statistical modeling, and segmentation techniques.
- Experience with analytics tools such as Google Analytics, Mixpanel, or similar platforms.
- Knowledge of A/B testing methodologies, conversion rate optimization (CRO), and growth hacking techniques.
- Excellent communication skills with the ability to translate data insights into actionable recommendations for cross-functional teams.
- Passion for blockchain technology, decentralized finance (DeFi), and the Web3 ecosystem.
- Ability to thrive in a dynamic and collaborative work environment, with a strong drive for continuous learning and innovation.
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