Non Tech Web3 Jobs in Hong Kong

588 jobs found

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Job Position Company Posted Location Salary Tags

Coins.ph

Hong Kong, Hong Kong

$87k - $108k

Crypto.com

Hong Kong, Hong Kong

$68k - $148k

Crypto.com

Hong Kong, Hong Kong

$87k - $112k

Coin Market Cap Ltd

Hong Kong, Hong Kong

$72k - $101k

Crypto.com

Hong Kong, Hong Kong

$81k - $112k

Crypto.com

Hong Kong, Hong Kong

Crypto.com

Hong Kong, Hong Kong

$102k - $160k

Coins.ph

Hong Kong, Hong Kong

$68k - $90k

moomoo

Hong Kong, Hong Kong

$68k - $148k

Animoca Brands Limited

Hong Kong, Hong Kong

$68k - $90k

Coins.ph

Hong Kong, Hong Kong

$94k - $118k

Animoca Brands Limited

Hong Kong, Hong Kong

$89k - $100k

Crypto.com

Hong Kong, Hong Kong

Crypto.com

Hong Kong, Hong Kong

$87k - $180k

Crypto.com

Hong Kong, Hong Kong

Coins.ph
$87k - $108k estimated
Hong Kong, SAR
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Global Digital Marketing Leader

Shanghai, China / Hong Kong, SAR
Marketing – Digital Marketing /
Full-time Employee /
Hybrid

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We are seeking a Digital Marketing Leader to own and drive the digital marketing strategy for Coins.ph and Coins.xyz ’s payments and crypto businesses. This role will lead end-to-end digital growth initiatives, with a strong focus on paid advertising campaigns and performance marketing. The ideal candidate will be both a strategic thinker and a hands-on executor, capable of managing budgets, teams, and cross-functional campaigns to deliver measurable growth.

Key Responsibilities

    • Strategy & Leadership
    • Develop and execute an integrated digital marketing strategy across paid, owned, and earned channels to drive user acquisition, engagement, and retention.
    • Manage digital marketing budgets, ensuring optimal allocation for maximum ROI.
    • Paid Ads Management
    • Own performance marketing and paid ad campaigns across Google, Facebook, TikTok, programmatic, and other major ad platforms.
    • Design and implement bidding strategies, targeting plans, and creative testing to maximize ROAS.
    • Identify and test emerging ad platforms and formats to uncover new growth opportunities.
    • Monitor paid campaign performance daily, optimizing based on data insights and market trends.
    • Campaign Execution
    • Plan and execute large-scale acquisition campaigns for payments, crypto, and B2B products.
    • Oversee SEO/SEM initiatives to drive organic growth alongside paid ads.
    • Partner with creative teams to deliver compelling ad creatives and conversion-focused messaging.
    • Data & Optimization
    • Track and analyze campaign performance, conducting A/B tests to optimize results.
    • Collaborate with Data & Analytics to generate actionable insights and refine targeting strategies.
    • Monitor KPIs including CAC, ROAS, LTV, CTR, and conversion rates.
    • Team & Collaboration
    • Lead and mentor the digital marketing team, fostering a data-driven, high-performance culture.
    • Collaborate with Product, Sales, BD, and Regional Marketing teams to align campaigns with product launches, promotions, and market expansion.
    • Ensure all paid ads comply with relevant advertising regulations and brand guidelines.

Qualifications

    • Bachelor’s degree in Marketing, Business, Communications, or related field (MBA is a plus).
    • 7+ years of experience in digital marketing, with at least 3 years in a leadership role.
    • Proven track record in managing high-budget, multi-channel paid ad campaigns in fintech, payments, or crypto.
    • Strong analytical skills and experience with marketing analytics tools (e.g., Google Analytics, Mixpanel, Appsflyer).
    • Expertise in paid ad platforms, bidding strategies, and attribution models.
    • Excellent leadership, communication, and cross-functional collaboration skills.
    • Creative problem solver with a growth mindset and ability to thrive in a fast-paced environment.

KPIs

    • Paid ad-driven new user acquisition volume and cost efficiency.
    • ROAS and campaign ROI.
    • Conversion rate improvements across paid channels.
    • New user growth in reach, impressions, and market share through paid advertising.
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