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Marketing Manager North Latam
Mexico, Mexico City / Colombia, Bogota
Marketing – Local Marketing /
Full-time Onsite or Remote /
Remote
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Responsibilities:
- Together with Director, Marketing Americas manage development and execution of regional and local product campaigns in partnership with internal stakeholders to ensure business objectives are met;
- Own the local marketing strategy holistically including Growth initiatives, Strategic projects and a Full Funnel marketing program;
- Design Marketing Campaigns accordingly and complete with Communication in own and earned, Performance marketing, Social Media and Activations;
- Work with global marketing to localize relevant campaigns in service of user growth;
- Manage and grow strategic marketing partner relationships, channel experimentation, audience messaging, and spend accountability;
- Be user obsessed: Map out the user journey and increase user funnel conversion through surfacing product ask, user education and operation campaigns;
- Ideate, test, iterate, and optimize growth via paid acquisition, retargeting, and product optimizations across web and native-app growth channels;
- Grow our user base and increase awareness of the Binance brand in fun, creative and informative ways;
- Monitor /campaign progress and results using data analysis and user feedback to ensure ever-improving efficacy and user experience;
- Manage new media partnerships end-to-end to drive measurable growth;
- Constantly work on new channels, creatives and other ideas for experimentation, optimization and acquisition growth;
- Help shape the Binance brand in Latam Region;
- Team Management.
Requirements:
- Fluency in Spanish and English is a must;
- Minimum 5 years of relevant marketing experience, preferably in a fast paced industry;
- Execution-oriented mindset - with the humility, drive, and scrappiness to get it done;
- Must have a strong interest and knowledge in crypto/blockchain/technology;
- Must be able to work independently;
- Capable of work under pressure and short timelines;
- Balance strategic planning with operations and execution;
- A university degree relating to Marketing is a plus;
- Strong coordination skills and strategic mindset for marketing;
- Familiarity with online and offline marketing avenues such as social media, community management, and event management;
- Proven experience in growing and managing user base.
Apply for this job