Binance is hiring a

Web3 Global Paid Ads User Acquisition Strategy Lead

Binance is the global blockchain company behind the world’s largest digital asset exchange by trading volume and users, serving a greater mission to accelerate cryptocurrency adoption and increase the freedom of money.

Are you looking to be a part of the most influential company in the blockchain industry and contribute to the crypto-currency revolution that is changing the world?

Responsibilities:

• Ensure acquisition and ROAS goals are hit across all countries, BUs and channels
• Work with local teams and BUs to generate creative with creative team to push performance further
• Key point of contact for key business unit stakeholders
• Assist business unit stakeholders in calculating their product LTV and how they should optimise their product to be more conducive to user acquisition campaign performance
• Conduct monthly check-ins with business units
• Maintain SA360 and CM360 partnerships and platforms
• Implement directly or work with tech team to implement pixels and other attribution methods for new channels/platforms
• Ensure all reporting is up to date, accurate and easily accessible to all internal stakeholders

Requirements:

• 5+ years professional experience with 2-5 years of Paid Ads acquisition experience on the client side
• 1+ year of leadership experience preferred
• Experience working in global /international roles preferred, a regional experience is a must
• Large budgets management
• SQL and data architecture skills (ability to pull data)

• Do something meaningful; Be a part of the future of finance technology and the no.1 company in the industry

• Fast moving, challenging and unique business problems

• International work environment and flat organisation

• Great career development opportunities in a growing company

• Possibility for relocation and international transfers mid-career

• Competitive salary

• Flexible working hours, Casual work attire