Senior Careers at OKX

At OKX, we believe our future is reshaped with technology. Founded in 2017, OKX is one of the world’s leading cryptocurrency spot and derivatives exchanges. OKX innovatively adopted blockchain technology to reshape the financial ecosystem by offering some of the most diverse and sophisticated products, solutions, and trading tools on the market. Trusted by more than 20 million users in over 180 regions globally, OKX strives to provide an engaging platform that empowers every individual to explore the world of crypto. In addition to its world-class DeFi exchange, OKX serves its users with OKX Insights, a research arm that is at the cutting edge of the latest trends in the cryptocurrency industry. With its extensive range of crypto products and services, and unwavering commitment to innovation, OKX vision is a world of financial access backed by blockchain and the power of decentralized finance.

We invest in our people as much as we invest in technology. We are united by our engaging culture, here we win as a team, embrace changes, and do the right thing. We are committed to creating a friendly, rewarding and diverse environment for OKers. It doesn’t matter where you come from, here everyone feels valued, respected and has the same opportunities to develop and thrive — we want to bring out the best in you.

What You’ll Be Doing:

• Strategic Product Branding Leadership
  • Develop and execute a comprehensive product brand strategy that aligns with our company's mission and resonates with target audiences.
  • Apply your deep experience in product branding to drive differentiation, recognition, and loyalty.
• Media Relations Mastery:
  • Cultivate and nurture a strong network of media contacts, establishing influential relationships with journalists and media influencers.
  • Design and execute media-centric initiatives that amplify our product brand's visibility and impact.

• Impactful Product Launches and Events:
  • Conceptualize and execute captivating product launches, events, and conferences that elevate our product brand's presence and desirability.
  • Utilize your expertise in event management to create immersive experiences that forge strong product brand connections.
• Compelling Product Messaging:
  • Craft innovative product messaging strategies across diverse channels, ensuring consistent and compelling narratives that captivate our target audience.
  • Continuously monitor brand sentiment and take proactive measures to elevate and protect our product brand perception.

• Collaborative Leadership and Team Empowerment:
  • Lead and inspire a cross-functional team, fostering a culture of collaboration, innovation, and high performance.
  • Collaborate seamlessly with various departments to ensure product brand consistency and alignment.

What We Look For In You

• Bachelor's degree or higher in Marketing, Business, Communications, or a related field; advanced degree preferred.
• Extensive experience in product branding, with a proven track record of successful product launches and impactful brand initiatives.
• Eextensive media network, including established relationships with key journalists and media personalities.
• Demonstrated expertise in planning and executing dynamic product launches and events that drive brand resonance.
• A forward-thinking strategist with the ability to anticipate market trends and translate insights into potent product brand strategies.
• Exceptional leadership skills, fostering a collaborative and high-performance team culture.
• A creative approach to product messaging and positioning that differentiates our products in the market.

Nice to Haves:

• Experience working across time zones and cross cultural teams
• Bonus points if you have previously worked at a crypto exchange!

Perks & Benefits

• Competitive total compensation package
• L&D programs and Education subsidy for employees' growth and development
• Various team building programs and company events
• Wellness and meal allowances
• Comprehensive healthcare schemes for employees and dependants
• More that we love to tell you along the process!