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Marketing Associate

ZetaChain

This job is closed

Job Title: Marketing Associate 

Location: Remote 

Department: Marketing 

Reports To: Marketing Manager 

Job Overview: 

We are seeking a dynamic and results-driven Marketing Associate to join our team. The ideal candidate will play a crucial role in planning and executing content strategies, managing content writers, organizing global events, and building strong relationships with PR and industry leaders. This role requires a creative thinker with excellent organizational skills and the ability to thrive in a fast-paced environment. 

Key Responsibilities: 

  1. Content Planning and Management:
    • Develop and implement content strategies aligned with marketing goals.
    • Manage a team of content writers, providing guidance and feedback to ensure high-quality deliverables.
    • Oversee the creation of various content types, including blog posts, articles, social media updates, and email newsletters.
    • Monitor content performance and adjust strategies as needed to optimize engagement and reach.
  2. Event Planning and Execution:
    • Plan and coordinate global events, including webinars, trade shows, conferences, and product launches.
    • Work closely with cross-functional teams to ensure seamless event execution.
    • Develop event marketing materials and promotional campaigns.
    • Track event metrics and provide post-event analysis to measure success and identify areas for improvement.
  3. Public Relations and Industry Networking:
    • Build and maintain strong relationships with PR agencies, journalists, and industry leaders.
    • Identify and pursue opportunities for media coverage and industry partnerships.
    • Craft compelling press releases and pitch stories to relevant media outlets.
    • Represent the company at industry events and networking opportunities to enhance brand visibility and credibility.