Marketing Web3 Jobs in Singapore

What you’ll do:

• Take a hands-on approach to Immerse yourself in Cake DeFi, gaining a deep understanding of our business and our customers
• Forge strong relationships across the Cake DeFi team
• Overall ownership on all english content that the marketing team produces
• Distil complicated topics and matters in easy-to-digest formats for press, KOLs and influencers across platforms and channels
• Protect and enhance the professional reputations of C-Suite and senior leadership team — as thought leaders within the industry.
• Gatekeep our brand
• Stay up-to-date on the competitive landscape and market trends while continuing to innovate storytelling and brand identity
• Produce and manage marketing content creation and content creators for website content, localized text/video/audio/images for global markets, video editing, audio recording, live streaming, and AMAs
• Create a robust editorial calendar spanning proactive media opportunities (thought leadership, brand comms, events etc.)

What you’ll need:

• Experience leading content and editing in a B2C focused tech startup, ideally in the crypto or blockchain space
• Experience managing, expanding and maintaining the company's content calendar including the writing of press releases, blog posts and propagation to media outlets.
• Experience with ensuring that your content is good, and is read by the target audiences (SEO, SEM, keyword analysis, etc)
• Expertise building rapport with local and international tech, finance, and crypto related media, both traditional and digital in our key markets.
• The ability to select appropriate media according to respective strategic purposes
• Maintaining an understanding of relevant news and trends regarding Blockchain, Cryptocurrencies, Finance, Tech, Entrepreneurship and Start-ups in the DACH and ASEAN region

Why work with Cake:

• Do something with purpose; Be a part of the future that will shape on how people are dealing with their finances in Crypto and Blockchain
• Fast moving, challenging and unique business problems
• International, diverse work environment and flat hierarchy
• Great career development opportunities in a growing company
• Competitive salary
• Flexible working hours, unlimited discretionary leave, casual work attire