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RoofStacks
$85k - $99k estimated
Senior Marketing Communication Specialist
Ä°stanbul
GoArt – Marketing /
Full Time /
Hybrid
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About GoArt Worlds
GoArt Worlds is a mobile-first metaverse game that fuses AR exploration, seasonal airdrops, and tokenized progression. As we gear up for our upcoming TGE, we’re seeking a Senior Marketing Communication Specialist who can translate live-ops data into clear, engaging player comms and growth tactics.
What You’ll Do
- Execute UA & launch comms: Support user-acquisition and release campaigns for airdrops, NFT drops, and TGE milestones across paid and owned channels.
- Own live-ops reporting: Use GA4, AppsFlyer, and Firebase to track funnels, flag drop-offs, and propose creative tweaks.
-Sync with product: Work closely with product & design teams to align feature launches, reward mechanics, and economy updates with go-to-market messaging.
- Optimize storefronts: Manage App Store Optimization (ASO) and contribute to SEO for web assets to boost organic growth.
- Craft clear player messaging: Turn complex Web3 concepts—airdrop rules, GoGold economy, dynamic reward pools—into digestible, on-brand copy for in-game panels, patch notes, and socials.
You’ll Thrive Here If You Have
- 3+ years in mobile gaming marketing comms or live-ops support.
- Web3 fluency: You understand airdrops, NFTs, TGE/IDO flows, and token economies.
- Tool mastery: Hands-on experience with Google Analytics 4, AppsFlyer, Firebase.
- ASO + SEO know-how to refine store listings and landing pages.
- Cross-team communication skills—you translate product jargon into player-friendly language.
- Strong English (written & spoken); Turkish is a plus.
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