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Ripple
$72k - $100k estimated
This job is closed
The ideal candidate will have extensive experience leading product marketing and strategy for a disruptive enterprise technology in a quickly evolving, start-up environment. Experience in Financial Services or Blockchain/Crypto is a plus.
What Youâll Do:
- Lead go-to-market planning and cross-functional implementation for existing and new products or releases, including business case, customer segmentation, positioning, packaging, pricing, etc.
- Lead market assessment, quantitative analysis, qualitative feedback, and represent the voice of the customer and market internally with Product Management and Engineering.
- Uncover and initiate new business opportunities and use cases by engaging with customers, conducting market research, and tracking competitive and key crypto trends.
- Be a thought partner in holistic marketing initiatives, programs, and campaigns working with the broader marketing, design, and comms teams.
- Partner with Revenue Ops, Sales, and Customer Success teams to drive field enablement.
- Drive innovation by leveraging key trends in the broader crypto/blockchain, digital asset, and fintech ecosystem.
What Weâre Looking for:
- 6+ years of work experience; 2+ years of direct experience in B2B Product Marketing.
- Experience in a fast paced B2B start-up environment is a big plus.
- A strong interest, curiosity and passion for digital assets / crypto markets is a must.
- A strong track record of being both strategy and execution-oriented.
- Excel at simplifying complex concepts in messaging and crafting well-connected positioning.
- Ability to work across multiple regions and functions to represent the voice of the customer.
- Outstanding verbal and written communication skills. Strong presentation skills.
- Serious attention to detail and commitment to excellence.
- Proactive, energetic and relentless towards driving progress.
- Ability to work in a highly matrixed organization and influence priorities to deliver impact.