Binance is hiring a

Web3 Chief Marketing Officer

Responsibilities

• Development and oversight of a cohesive marketing plan to increase member acquisition and growth across brand and content channels
• Leading the integrated development of cross-channel campaigns spanning a variety of teams and platforms within the sales and marketing ecosystem of Binance.US
• Set key content and marketing KPIs in accordance with key business needs
• Reporting on key campaign metrics and information sharing across Binance.US and sub-divisions of the business as necessary
• Support customer profiling and determine propensity modeling in support of both acquisition and retention segments
• Partnership with performance marketing and business-to-business marketing groups
• Work with key business stakeholders to determine accurate resource allocation and oversight of the internal marketing agency teams (creative and content)
• Management and oversight of marketing spend, in alignment with business partners as well as delivery of efficient agency and supplier investment
• Participate in monthly/quarterly/annual goal setting

Essential Skills

• An expert go-to-market & brand leader - you have experience developing and executing go-to-market plans to drive meaningful customer acquisition in a growth-phase fintech or other technology company
• An action-oriented leader - you’re skilled at prioritizing the most important initiatives and take a big picture view of how to drive more customers to use Binance.US’ programs; you are able to make decisions with little oversight; you take responsibility and initiative for shaping strategy and execution; other people look to you for solutions amid uncertainty
• A passionate storyteller - you’re fluent at communicating with diverse audiences across the country in a succinct, compelling, and compelling way and know how to translate the Binance.US value proposition across multiple properties
• Data-driven - you’re able to effectively balance qualitative and quantitative data in the course of your daily work in everything from customizing messaging, to determining which campaigns to run; you run pilots and tests to see what works best, iterate and continuously improve your marketing strategy based on data
• High-level drive to create meaningful results and impact overall value

What You'll Need

• Minimum 15 years of marketing management experience with proven experience operating in a similar role for a world class organization
• A Bachelor’s Degree. MBA preferred or equivalent work experience
• A mix of experience in early stage start-up and more established companies
• Experience in marketing leadership positions within the fintech and financial service space
• Experience in crypto is a huge advantage
• Excellent track record of building and executing User Acquisition strategies
• Demonstrated accountability for clear articulation and execution of marketing strategy, including board-level vision and strategy
• An entrepreneurial spirit that is flexible, experimental, and resourceful

Apply Now: