Kraken is hiring a

Web3 Chief Marketing Officer - Breakout Prop

Building the Future of Crypto 

Our Krakenites are a world-class team with crypto conviction, united by our desire to discover and unlock the potential of crypto and blockchain technology.

What makes us different?

Kraken is a mission-focused company rooted in crypto values. As a Krakenite, you’ll join us on our mission to accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion. For over a decade, Kraken’s focus on our mission and crypto ethos has attracted many of the most talented crypto experts in the world.

Before you apply, please read the Kraken Culture page to learn more about our internal culture, values, and mission. We also expect candidates to familiarize themselves with the Kraken app. Learn how to create a Kraken account here.

As a fully remote company, we have Krakenites in 70+ countries who speak over 50 languages. Krakenites are industry pioneers who develop premium crypto products for experienced traders, institutions, and newcomers to the space. Kraken is committed to industry-leading security, crypto education, and world-class client support through our products like Kraken Pro, Desktop, Wallet, and Kraken Futures.

Become a Krakenite and build the future of crypto!

Proof of work

The team

Breakout is a crypto-native prop trading platform backed by Kraken. Founded in 2023 by industry veterans, we combine deep liquidity, cutting-edge technology, and world-class risk management to create an unparalleled trading experience. With a commitment to transparency and innovation, we’re empowering traders to succeed in competitive markets while driving the future of trading. Recently acquired by Kraken, this acquisition gains the benefit of Kraken’s global infrastructure and trusted brand.

We’re looking for a high-output, visionary CMO to lead our marketing team and take full ownership of strategy, growth, performance, brand, and culture. This is not a brand maintenance role. It’s a chance to scale a category-defining product with breakthrough marketing, relentless execution, and a strong team behind you. This role will be critical to driving targeted global growth over the next three years as Breakout expands its reach.

The opportunity

• Define and execute a full-stack marketing strategy across performance, content, brand, events, and community

• Lead and manage a growing in-house marketing team with clear goals, KPIs, and accountability

• Launch high-impact initiatives - from viral campaigns and influencer partnerships to affiliate and offline activations

• Build scalable growth systems to support evaluation funnel, funded accounts, and global trader expansion

• Operate as a core member of the leadership team, collaborating cross-functionally across Breakout and Kraken

Skills you should HODL

• 10+ years leading marketing orgs in fintech, trading, ecomm, crypto, or rapid growth companies

• Demonstrated ability to manage teams, move fast, and own results in a high-growth, startup-like environment

• Strong instincts for data-informed, creative risk-taking and content that connects - with a record of bold bets and big wins

• Experience across paid acquisition, performance funnels, affiliate, and brand strategy

Nice to haves

• knowledge of crypto, proprietary trading, or trader-driven platforms
  
  Website: breakoutprop.com
  X: x.com/breakoutprop
  Instagram: instagram.com/breakoutprop
  

This job is accepting ongoing applications and there is no application deadline.

Please note, applicants are permitted to redact or remove information on their resume that identifies age, date of birth, or dates of attendance at or graduation from an educational institution.

We consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.

Kraken is powered by people from around the world and we celebrate all Krakenites for their diverse talents, backgrounds, contributions and unique perspectives. We hire strictly based on merit, meaning we seek out the candidates with the right abilities, knowledge, and skills considered the most suitable for the job. We encourage you to apply for roles where you don't fully meet the listed requirements, especially if you're passionate or knowledgable about crypto!

As an equal opportunity employer, we don’t tolerate discrimination or harassment of any kind. Whether that’s based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status or any other protected characteristic as outlined by federal, state or local laws. 

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