Marketing Careers at Binance

Binance is the global blockchain company behind the world’s largest digital asset exchange by trading volume and users, serving a greater mission to accelerate cryptocurrency adoption and increase the freedom of money.

Are you looking to be a part of the most influential company in the blockchain industry and contribute to the crypto-currency revolution that is changing the world?

We are looking for a couple of seasoned dApp Ecosystem Content Operation Specialists to manage our dApp Store. In this role you will create compelling narratives for the dApps across the platform, including but not limited to content development, such as creating quality content to educate, excite, inspire our global audience and attract new users to our platform and content management/improvement, for example, reporting on content effectiveness: monitor the traffic and user engagement. 

The ideal candidate is in tune with the blockchain industry and knowledgable in the public chain or general dApp derivatives products- Defi, GameFi, DEX...etc..., and can write and edit clear, concise copy on tight deadlines. 

Responsibilities

• Work closely with the Product team to understand the roadmap and do market research to understand the trend of the market over various public chains or communities
• Collaborate across teams to obtain an in-depth understanding of the product and documentation requirements
• Identify great dApps and curate them across our platform to generate the best express the dApp Store’s editorial voice
• Generate ideas to increase customer engagement, while receiving and responding to feedback from customers
• Analysis of web traffic metrics and optimization of content
• Edit, proofread, improve, and deliver engaging content to the customer regularly
• Design content marketing strategies with goals that are short-term as well as long-term

Requirements

• At least 2+ years of relevant experience in media production, content creation, or editorial
• Concrete experience in drafting creative articles or content, proven with available examples in the IT/Tech/Fintech field, especially for the cryptocurrency space
• Good understanding of SEO & Google Analytics
• Has knowledge of dApps and is a keen follower of trends in blockchain technology
• Are detail-oriented, able to meet deadlines, and organization
• Passionate about using various dApps across different blockchains

• Do something meaningful; Be a part of the future of finance technology and the no.1 company in the industry

• Fast moving, challenging and unique business problems

• International work environment and flat organisation

• Great career development opportunities in a growing company

• Possibility for relocation and international transfers mid-career

• Competitive salary

• Flexible working hours, Casual work attire