Land On Top is hiring a

DeFi Web3 Head of Marketing

An experienced marketer well-acquainted with DeFi applications. Your role will be to amplify the visibility of our sophisticated yet user-friendly DeFi product, foster an active community, and spearhead successful Yield Wars NFT sales.

Your Responsibilities

• Design and implement the overarching marketing strategy: plan activities, shape token economics, set KPIs, and oversee them
• Work closely with founding team to meet specification needs in line with business objectives. ️Provide feedback from the market/user to improve our product and pursue successful customer value experiences.
• Constantly work on new channels, creatives, and other ideas for experimentation, optimization, and acquisition growth
• Ideate, test, iterate, and optimize growth via paid acquisition, retargeting, and product optimizations across web and growth channels
• Spearhead media partnerships to achieve measurable expansion
• Cultivate and manage strategic marketing relationships, oversee social media channels like Discord and Telegram, and maintain budgetary discipline
• Analyze competitors, discerning their strengths and weaknesses to distinguish our unique selling proposition
• Understand user interests and pain points, tailoring solutions according to the customer journey

Qualifications

• At least 3 years of B2C marketing experience or relevant experience in web 3 project marketing
• Well-versed in performance marketing٫ conversion٫ and online customer acquisition
• Be able to work flexible and stretched hours to interact with the crypto community as frequently as possible
• A balance of logical, critical, strategic, and creative thinking
• Performance marketing experiences (paid ads + analytics) and mastery of analytics tools, attribution systems, and data visualization tools including Google Analytics, MixPanel, or Tableau
• Skill in designing KPIs and executing the PDCA cycle
• Deep understanding of crypto, dApps, web3 protocols, DAO, NFT services, and their marketing nuances. This is non-negotiable.
• Experience in launching and growing a social networking account and community from scratch
• Good presentation skills using any office tools such PowerPoint, excel/spreadsheet, and design thinking tools such as Miro, FigJam, etc.
• Led successful token or NFT-based fundraising experience
• Aptitude for UX writing and content creation

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