Bitwise Asset Management is hiring a
Web3 Marketing Operations & Analytics Manager

Location: New York, NY

Marketing Operations & Analytics Manager

New York, NY /
Marketing /
Full Time

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It’s not very often that a new asset class is born. But that’s exactly what we’re witnessing today with the rise of crypto.

Over just the last four years, crypto has evolved from an embryonic $50B market to a young-but-growing $2T market today. At Bitwise, we think it’s just getting started. In fact, we believe crypto has reached a turning point, and is headed north of $10T over the next few years. Along the way, we expect there to be risks, pitfalls, and uncertainty — much like there was during the rise of the Web, of cloud computing, and of apps. But we also expect there will be great opportunities, and millions of people wanting to participate in the potential upside.

Our goal at Bitwise is to help busy mainstream investors understand and access the opportunities emerging in the cryptocurrency asset class. We want all those who so desire to be able to come along for the ride in a secure and simple manner, and to be able to benefit from the role crypto exposure can play in pursuing their investment objectives.

Today is an exciting moment for Bitwise as a firm. We manage over $1B and are growing quickly, with the world's first and largest crypto index fund (ticker: BITW), the first and largest crypto equities ETF (ticker: BITQ), the first and largest DeFi index fund, and many other innovative crypto products. We focus on serving investment professionals — financial advisors, family offices, hedge funds, endowments, foundations, and others — the people entrusted to look after the capital and savings of individuals and institutions across the country. We provide education, partnership, and professionally managed investment products tailored to this group’s needs, to help them build their view, pick their strategy, and get their exposure.

Currently, Bitwise is a close-knit team of 50+ professionals. Our backgrounds combine technology expertise with decades of experience in asset management and indexing, coming from firms including BlackRock, Blackstone, Facebook and Google, as well as the U.S. Attorney’s Office. We’re backed by some of the most accomplished investors in venture capital and veterans of the financial services world. We love working together, we love what we do, and we’re excited about what’s ahead.

We’re looking for an exceptional individual to join our team and take on important responsibilities to help Bitwise scale. You will report to the Head of Marketing Operations and Analytics, playing a key role in enabling the success of Bitwise’s marketing team.

What You Will Do

    • You’ll help source, integrate, administer, and optimize Bitwise’s full MarTech stack.
    • You’ll track and report on the performance of integrated marketing campaigns, deploying models and dashboards used in forecasting, CAC, LTV, and ROI measurement.
    • You’ll help implement high-priority marketing initiatives such as lead scoring, account mapping, and attribution models.
    • You will help drive marketing’s data strategy, ensuring that we have the data that we need in the places that we need it to drive marketing objectives.
    • You’ll drive improvements in campaign and website performance by standardizing plans for AB testing and optimization.
    • You will manage our tags, maintain fields, and ensure data consistency across our Web CMS and campaign assets. You’ll govern the usage of web, email, event, and document metadata for optimal engagement scoring.
    • You’ll plan and execute email campaigns with marketing automation capabilities, including dynamic content, subscription types, active lists, and workflows. 
    • You will liaise with the dev team and content owners to help project manage website updates and improvements.

Who You Are

    • You have a bachelor’s degree or equivalent.
    • You have 5+ years of combined experience in marketing and analytics roles.
    • You have 2+ years of experience building and maintaining dashboards in a Business Intelligence tool such as Tableau and Google Data Studio and/or in marketing platforms such as Google Analytics and Semrush.
    • You have 1+ years of hands-on admin experience in a marketing automation platform such as HubSpot, Eloqua, or Marketo. 
    • You have direct hands-on experience onboarding, administering, and/or optimizing at least three marketing tools other than a MAP.
    • You have first-hand familiarity with how a CRM such as Salesforce or HubSpot is leveraged by marketing and sales organizations.
    • You’re fluent at manipulating data through sorting, filtering, pivoting, grouping, etc.
    • Your basic knowledge of HTML and SQL is a plus..
    • Your first-hand experience with agile project management (sprints, scrums, etc.) is a plus.
    • You have exceptional time management, organization, and self-motivation abilities. Your work ethic is a source of pride. You know how to prioritize tasks and to deliver projects on time. 
    • You are team-centric and care deeply about your relationships with the team. 
    • Your >
    • You’re up for joining a small, fast-growing firm. You have willingness and enthusiasm to learn new topics and be flexible in a rapidly evolving company and space. And you’re excited to go all in on crypto.

What We Offer

    • Equity compensation as a component of all offers
    • Health insurance, including dental and vision plans
    • Health & dependent care
    • Flexible Spending Account
    • Company funded 401K plan, no matching required 
    • Unlimited PTO
    • 10 paid company-wide holidays
    • Pending COVID, office spaces in San Francisco and New York
    • Meals and snacks provided in office
    • Paid company cell phone or monthly stipend
    • Bitwise “Buddy” Program (30 day new hire program)
    • Annual birthday and anniversary gifts
    • Company-wide and team events
Bitwise is an equal opportunity employer.  We are committed to building a team of people with a variety of backgrounds, perspectives, and skills.  It is the policy of Bitwise to ensure equal opportunity. All candidates are considered without regard to  race, color, religion, national origin, age, sex, sexual orientation, gender identity, marital status, ancestry, physical or mental disability, veteran status, or any other legally protected characteristics.
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Location: New York, NY

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Benefits: Pto, 401k, Medical Insurance, Equity Compensation


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