Tanbii is hiring a

Web3 Marketing Specialist

Job description

Passionate about fighting climate change? Desiring to join a venture-backed startup? Have experience building large web communities from 0 to 100,000+ members??

Then come join the next great platform in sustainability - Tanbii!

Introducing Tanbii, the groundbreaking AI-powered Web5 application that revolutionizes the way we combat climate change by gamifying carbon reduction efforts. As the first and only platform of its kind, Tanbii seamlessly bridges the gap between the real world (Web2) and the virtual world (Web3) to foster a sustainable life>

We are looking for marketing experts/specialists who can work with our community manager and design team to help scale Tanbii into the best game app in 2023

Marketing Expert

● Do you have experience marketing mobile apps or e-games?

● Have you built a marketing plan and implemented it that has led to hundreds of thousands (or millions?) of game app downloads?

● Do you have experience building and leading a world-class marketing team?

● Do you have experience building and leading ambassador programs at universities?

● Do you have experience marketing sustainability/social/Web 3 companies to GenZ?

Then we think you’re fantastic. We think building Web 5 software to increase human agency is good. We also think it’s good business!

Desired Experience:

● 3-5+ years of professional experience in marketing ideally for a mobile app, e-gaming company, or social-impact startup

● Experience building and implementing marketing plans and scaling communities/users of sustainability-related mobile applications from 0 to thousands (millions!)

• Experience with successfully acquiring GenZ users is a plus!

● Understanding of and passion for decentralized and blockchain technology

● Love our environment and want to reduce your own carbon emissions immediately

● Strong analytical skills, including A/B testing, web metrics, and sales metrics

BONUS POINTS*:

● Experience with Discord, Telegram, Reddit, or other channels popular in the carbon credits/digital assets/blockchain/mobile gaming/sustainability space

● Experience with building ambassador programs at universities

● Experience helping a mobile app or gaming company go viral

• Experience with successful college student marketing

● Skilled at writing scripts and/or automation in the context of social media moderation

● Fluent in Chinese (Mandarin)

Responsibilities:

●Grow the Tanbii app waitlist (and future Tanbii downloads)

●Develop Funnel: build and launch partnerships, social media campaigns, college campaigns, and email campaigns to keep users and waitlist engaged

● Design and oversee paid marketing, organic marketing, preview new launches for new users launch

● Build out our marketing plan and oversee its implementation

● Coordinate with the community manager and product manager as we further refine and develop product-market fit

●Influencers:Develop relationships with key demographics, audiences, and influencers

●Deliver Multi-Channel Campaigns:Identity, define, and execute the best social media and content strategy to amplify marketing and communication campaigns based on Tanbii’s ideal customer profile.

●Content and Marketing Distribution:Own and develop social media process including content production, messaging calendars, and brand/product positioning, ensuring Tanbii is appropriately and effectively placed across all platforms while engaging with followers.

●Content Creation:Create written and visual content for newsletters, social media, and blog posts.

●Marketing Analytics:Set, track, analyze and report on key marketing KPIs, driving insights for Rarify leadership to optimize its content and marketing endeavors.

●Growth Experiments:Ideate, develop, and execute innovative growth experiments to increase the acquisition and retention of Set asset managers

What we can offer you

● A dynamic and highly collaborative founding team of successful serial entrepreneurs from Harvard, Wharton, and USC

● Remote (US)

● Competitive salary

● Potential stock options

● Fun and motivating working environment

● Be recognized in numerous prestigious publications and awards

● Reduce your carbon footprint and be the savior of our planet!

Apply Now: