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Southern Europe

Lifecycle Manager

Binance
Latin America
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Lifecycle Manager

Latin America /
Marketing – Marketing /
Full-time Onsite or Remote
/ Remote

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Binance is the global blockchain company behind the world’s largest digital asset exchange by trading volume and users, serving a greater mission to accelerate cryptocurrency adoption and increase the freedom of money.

Are you looking to be a part of the most influential company in the blockchain industry and contribute to the crypto-currency revolution that is changing the world?

Responsibilities:

    • Drive and lead marketing efforts across the Latam, South Cone region, preparing campaigns for all business assets and implement the strategies with highest ROI
    • Responsible for the comprehensive management of user lifecycle metrics, including acquisition, activation, and retention
    • Develop marketing strategies aimed at maximizing the long-term value of clients through customer segmentation, personalization, automated user journeys, and the ideal combination of products and distribution channels
    • Create and manage lifecycle marketing KPIs, with an emphasis on driving conversions via Electronic Direct Mail (EDM) channels such as email and SMS
    • Measure, understand, and report critical metrics within the organization
    • Collaborate with various stakeholders to design, monitor, analyze, and optimize marketing campaigns
    • Establish marketing best practices (including segmentation, A/B testing strategies, and email journeys) using data-driven insights
    • Coordinate with regional teams to ensure that technical requirements are met for the successful implementation of lifecycle marketing strategies.

Requirements:

    • A minimum of 5 years of experience in fields such as marketing, digital marketing, campaign management, and e-commerce marketing
    • Experience in launching both large-scale and targeted campaigns throughout the user lifecycle
    • Well-versed and skilled in the areas of CRM/lifecycle management and email marketing/automation
    • Familiarity with marketing automation tools like Braze, Salesforce Marketing Cloud, and Hubspot is preferred
    • Experience in user segmentation, customer lifecycle management, and A/B testing
    • Background in product development, product life-cycles, business process re-engineering, and continuous innovation
    • Strong analytical capabilities related to user behavior analysis, user retention strategy development in marketing funnels, with a solid understanding of Google Analytics, event tracking, and data structures. Expertise in data mining, measurement, and analysis
    • Proficiency in Microsoft Excel or Google Sheets
    • An innate propensity for urgency and outstanding work ethics
    • Fluency in English
    • Knowledge of cryptocurrencies is an additional advantage.
Working at Binance
Do something meaningful; Be a part of the future of finance technology and the no.1 company in the industry
Fast moving, challenging and unique business problems
International work environment and flat organisation
Great career development opportunities in a growing company
Possibility for relocation and international transfers mid-career
Competitive salary
Flexible working hours, Casual work attire

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