Blockchain Jobs at Crypto.com

About the Role

Crypto.com is seeking a CRM Specialist to support execution of cross-channel communications for our up-and-coming e-commerce platform. Key functions will include driving platform retention, engagement, and usage metrics, via channels including but not limited to push notifications, email, and in-browser messages.

Reporting to the CRM Lead, our new CRM Specialist will join a growing team of professionals driving engagement at Crypto.com, and work closely with in-house marketing, product, and creative teams.

Our next CRM Specialist must demonstrate a strong understanding of our product, identify and address consumer touchpoints and pain points in well-researched manners, and craft messages and campaigns to engage both cryptocurrency enthusiasts and newbies.

Responsibilities

• Propose, design, and launch CRM campaigns and workflows in collaboration with Product, User Acquisition, Marketing, and Tech teams
• Map user journeys and optimise campaigns for funnel conversion
• Drive platform retention, loyalty, engagement, and usage metrics for the Crypto.com products and services (e.g. DAU/MAU, purchases)
• Support analysis and enhancement of CRM campaigns
• Execute A/B tests and own analysis of results to ensure maximum impact and effectiveness
• Devise ways to improve usage of the CRM platform by automatic basic, everyday tasks
• Pulling reports from the CRM platform into data visualisation tools
• Meeting with other stakeholders and teams to analyse industry trends and tailor CRM campaigns to meet business objectives
• Assess and plan data points to integrate with CRM platform

• BA/BS degree in Business Administration, Mathematics, Statistics, Information System, Computer Science, Business Analytics, Data Science or relevant field
• Minimum of 3 years experience in e-commerce business
• Expertise and proven experience in CRM software (e.g. Braze, Hubspot, Salesforce, Marketo)
• Ability to integrate CRM platform with internal data visualization platforms and customer data platforms (CDPs)
• Strong experience with Google Analytics and Google Tag Manager, including analytics, tag implementation, conversion tracking
• Excellent skills in MS Office suite of programmes
• Excellent command of English, both written and verbally
• Proficiency in building email templates via HTML
• Proficiency in SQL or Python and other programming languages
• Experience in copywriting and/or design a plus
• Strong understanding of cryptocurrency/blockchain industries including non-fungible tokens
• A strong eye for detail and precision
• Self-directed learning attitude and strong sense of ownership
• Quick-thinking to respond to ever-changing and volatile market conditions

• We offer an attractive compensation package working in a cutting-edge field of Fintech
• Huge responsibilities from Day 1. Be the owner of your own learning curve. The possibilities are limitless and depend on you
• You get to work in a very dynamic environment and be part of an international team