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About the Role
We are looking for a data-driven and execution-oriented Operational Specialist to join our team. In this role, you will own the end-to-end planning and execution of online campaigns across our App and web platforms, driving user growth, engagement, and retention in the Web3/FinTech space.
🚀 Key Responsibilities
- Campaign Planning & Execution: Own the end-to-end planning, scheduling, and execution of online campaigns (e.g., new user rewards, trading competitions, airdrops, referral programs, holiday marketing).
- Performance Analysis: Establish data monitoring frameworks (tracking participation, conversion, retention, trading volume) and conduct post-mortem analyses to iterate campaign mechanics.
- Cross-Functional Collaboration: Work closely with Product, Engineering, Design, Marketing, and Legal/Compliance teams to ensure high-quality and timely delivery.
- User Growth & Retention: Design tailored campaign mechanisms (tiered rewards, task systems, viral loops) to boost core business KPIs.
- Competitor Research: Monitor operational strategies of compliant exchanges (e.g., Coinbase, Kraken) and synthesize industry best practices into actionable ideas.
- Risk Management: Identify potential risks (e.g., bonus hunting, wash trading) and collaborate with Risk/Compliance teams to design anti-fraud mechanisms.
🎯 Job Requirements
- Background: Bachelor’s degree with 1–3 years of operations experience in Internet, FinTech, or Web3 industries. Experience with crypto exchanges, wallets, or payment solutions is a huge plus.
- Campaign Management: Proven track record in independent, end-to-end campaign planning (including goal breakdown, mechanics, budgeting, and contingency plans).
- Data-Driven: Strong analytical mindset. Proficiency in Excel, SQL, or BI tools is highly preferred.
- Project Management: Excellent coordination skills to efficiently align resources across Design, Tech, and Product teams.
- Industry Knowledge: Fundamental understanding of the crypto/Web3 space and exchange business models (Spot, Futures, Earn, etc.).
🌟 Bonus Points
- Experience in designing viral growth/referral mechanisms.
- Experience in running trading competitions or liquidity mining campaigns.
- Familiarity with compliance frameworks like MiCA (for the European market).