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Job Position | Company | Posted | Location | Salary | Tags |
---|---|---|---|---|---|
Binance | Remote |
| |||
Voodoo | Beijing, China | $70k - $76k | |||
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Binance
This job is closed
Global Paid Ads User Acquisition Strategy Lead
Global /
Marketing â Marketing /
Full-time Onsite or Remote
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Binance is the global blockchain company behind the worldâs largest digital asset exchange by trading volume and users, serving a greater mission to accelerate cryptocurrency adoption and increase the freedom of money.
Are you looking to be a part of the most influential company in the blockchain industry and contribute to the crypto-currency revolution that is changing the world?
This is a senior role within the Global Marketing team at Binance, reporting into the Director of Performance Marketing. This leader will bring deep experience to drive user acquisition via Paid Ads globally across all countries Binance operates in.Â
With a team of implementation managers across major ads vendors, this role will be responsible for optimization strategy, attribution and working with all business units to help them drive product adoption via new user acquisition.
This person should be moderately experienced with SQL and data architecture to ensure reporting and performance is the class of the Performance Marketing industry. A self-proclaimed âdata nerdâ over a pure marketer is preferred.
Responsibilities:
- Ensure acquisition and ROAS goals are hit across all countries, BUs and channels
- Work with local teams and BUs to generate creative with creative team to push performance further
- Key point of contact for key business unit stakeholders
- Assist business unit stakeholders in calculating their product LTV and how they should optimise their product to be more conducive to user acquisition campaign performance
- Conduct monthly check-ins with business units
- Maintain SA360 and CM360 partnerships and platforms
- Implement directly or work with tech team to implement pixels and other attribution methods for new channels/platforms
- Ensure all reporting is up to date, accurate and easily accessible to all internal stakeholders
Requirements:
- 5+ years professional experience with 2-5 years of Paid Ads acquisition experience on the client side
- 1+ year of leadership experience preferred
- Experience working in global /international roles preferred, a regional experience is a must
- Large budgets management
- SQL and data architecture skills (ability to pull data)
Working at Binance
⢠Do something meaningful; Be a part of the future of finance technology and the no.1 company in the industry
⢠Fast moving, challenging and unique business problems
⢠International work environment and flat organisation
⢠Great career development opportunities in a growing company
⢠Possibility for relocation and international transfers mid-career
⢠Competitive salary
⢠Flexible working hours, Casual work attire
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