User Acquisition Jobs in Web3

29 jobs found

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Job Position Company Posted Location Salary Tags

Binance

Remote

Voodoo

Beijing, China

$70k - $76k

Voodoo

Shanghai, China

$70k - $76k

Voodoo

Paris, France

$40k - $62k

NAHC Limited

Hong Kong, Hong Kong

$40k - $62k

Voodoo

London, United Kingdom

$45k - $60k

Shakepay

Montreal, Canada

$40k - $62k

Tendermint

Berlin, Germany

$63k - $79k

Ex Populus

San Francisco, CA, United States

$40k - $62k

Eco

Remote

$45k - $60k

Tendermint

Berlin, Germany

$63k - $79k

Public

New York, NY, United States

$40k - $62k

Public

New York, NY, United States

$40k - $62k

Syntropy

Remote

$40k - $62k

Global Paid Ads User Acquisition Strategy Lead

Binance

This job is closed

Global Paid Ads User Acquisition Strategy Lead

Global /
Marketing – Marketing /
Full-time Onsite or Remote

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Binance is the global blockchain company behind the world’s largest digital asset exchange by trading volume and users, serving a greater mission to accelerate cryptocurrency adoption and increase the freedom of money.

Are you looking to be a part of the most influential company in the blockchain industry and contribute to the crypto-currency revolution that is changing the world?

This is a senior role within the Global Marketing team at Binance, reporting into the Director of Performance Marketing. This leader will bring deep experience to drive user acquisition via Paid Ads globally across all countries Binance operates in. 
With a team of implementation managers across major ads vendors, this role will be responsible for optimization strategy, attribution and working with all business units to help them drive product adoption via new user acquisition.

This person should be moderately experienced with SQL and data architecture to ensure reporting and performance is the class of the Performance Marketing industry. A self-proclaimed ‘data nerd’ over a pure marketer is preferred.

Responsibilities:

    • Ensure acquisition and ROAS goals are hit across all countries, BUs and channels
    • Work with local teams and BUs to generate creative with creative team to push performance further
    • Key point of contact for key business unit stakeholders
    • Assist business unit stakeholders in calculating their product LTV and how they should optimise their product to be more conducive to user acquisition campaign performance
    • Conduct monthly check-ins with business units
    • Maintain SA360 and CM360 partnerships and platforms
    • Implement directly or work with tech team to implement pixels and other attribution methods for new channels/platforms
    • Ensure all reporting is up to date, accurate and easily accessible to all internal stakeholders

Requirements:

    • 5+ years professional experience with 2-5 years of Paid Ads acquisition experience on the client side
    • 1+ year of leadership experience preferred
    • Experience working in global /international roles preferred, a regional experience is a must
    • Large budgets management
    • SQL and data architecture skills (ability to pull data)
Working at Binance
• Do something meaningful; Be a part of the future of finance technology and the no.1 company in the industry
• Fast moving, challenging and unique business problems
• International work environment and flat organisation
• Great career development opportunities in a growing company
• Possibility for relocation and international transfers mid-career
• Competitive salary
• Flexible working hours, Casual work attire

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