Non Tech Web3 Jobs in San Francisco, California, United States

Brand Designer

Parallel is on a mission to bring Decentralized Finance to 1 Billion People. As a first step, we have built an institutional-grade DeFi parachain in the Polkadot ecosystem, to empower the community to earn interest on their assets, with the utmost safety and security in mind. Our primary goal is to create an innovative lending, borrowing, staking system that uses the power of Polkadot to generate the greatest capital efficiency for everyone involved.

As a Brand Product Designer, you’ll take ownership of the brand and help strategically grow and steer Parallel's visual presence. You’ll sit between marketing, brand, and product design where you’ll be hands-on with the visuals, both in and out of the product, but also strategic in growing the brand.

• Design, produce, and update digital marketing collateral such as social media assets, web graphics, web mockups, and landing pages.
• Design/Illustrate assets for website and mobile ensuring quality across browsers and devices.
• Assist to ensure all marketing communications across various channels and departments remain consistent and align with brand guidelines.

Evaluation Criteria

• Branding: Do you understand the end user of their brand and know how to connect with them through their works?
• Creativity: How highly distinguishable is your design? Can you help elevate Parallel's brand to become the most recognizable in Polkadot and beyond?
• Intentionality: Are you self-driven? Do you take initiative? How much do you actually care about your work and results?
• Collaboration: Can you communicate your ideas and work well with a globally distributed team?
• Crypto Interests: Passionate about the space is essential.