Marketing Web3 Jobs in New York, New York, United States

Blockaid builds trust in blockchain technology through better security. Our web3 security platform is trusted by the biggest names in web3—including Coinbase, Metamask, Backpack, Stellar, and more—to detect, understand, prevent, and respond to off and onchain threats.

As we continue to expand and evolve, we're looking for a Senior Product Marketing Manager to join our growing team and help shape the future of the decentralized world.

As a Product Marketing Manager at Blockaid, you'll work closely with R&D, go-to-market teams, and customers, bringing together technical expertise and market insight to create the compelling messaging and materials required to generate demand and enable sellers to prospect and close new business. 

What you'll do:

• Conduct customer, market, and competitive research.
• Define compelling messaging that resonates with our ICPs.
• Translate insights and learnings into campaigns and content ideas.
• Create product-focused campaigns and marketing materials.
• Create and maintain sales enablement materials.
• Collaborate with product to define product roadmaps and GTM strategies.
• Collaborate with product and sales to develop and optimize pricing models.
• Provide product training programs to ensure the sales team understands the product's value proposition and can communicate it effectively.

• Proven experience in marketing cybersecurity or Web3 products.
• Ability to translate marketing efforts into demand generation and revenue growth.
• Proficient in marketing complex technical products to both technical and non-technical audiences.
• Curious and actively experimenting with generative AI, automation, and modern marketing tools.
• Demonstrates curiosity and actively explores the use of generative AI, automation, and cutting-edge marketing tools to drive innovation and efficiency.
• Strong business acumen and strategic mindset.