Marketing Web3 Jobs in North America

DESCRIPTION:

The Marketing Manager is an exciting opportunity for a motivated and passionate individual to join the team at Foundry, a subsidiary of the blockchain industry’s most prolific and active investor, Digital Currency Group. Reporting to the Director of Operations, the Marketing Manager will develop and execute Foundry’s global marketing strategy for new and existing product and service offerings, across all relevant channels.

This position may allow for some remote work, but will also require onsite work in our office in Rochester, NY.

This is a rare invitation to join a small, highly professional entrepreneurial group, with the backing of the most established player in the fast-growing crypto space.

At Foundry, we are working toward a common goal of empowering a decentralized infrastructure. Our team is passionate about the future of finance and is looking for other like-minded individuals who share in this vision. While we are inclusive and diverse in workforce and >

PRIMARY RESPONSIBILITIES:

• Oversee the organization’s marketing efforts via the development of a rich content/editorial calendar.
• Define and execute marketing communications strategies and plans for key initiatives.
• In partnership with key stakeholders, create and post/publish content in a timely and thoughtful manner.
• Research and test new communication and outreach tools (e.g., emerging media platforms, tech-specific platforms) digital media, community outreach, and participation in key trade shows and events
• Help develop our conference and sponsorship strategy and book relevant speaking engagements, propose specific investments, partnerships, and opportunities
• Establish a sustainable, strategic approach to PR based on adding value to media outlets and event managers
• Support ad-hoc projects to ensure copy and content is consistent with company voice and branding
• Craft briefings, emails, reports, and speeches for Foundry leadership as needed
• Manage external PR relationships with third party firms and PR representatives from Foundry’s clients

ABOUT YOU:

Minimum Qualifications; Knowledge, Skills and Abilities:

• College degree in a related field preferred (Marketing, Communications, BA, BS)
• Minimum of 5 years of work experience in strategic marketing; prior experience in the start-up/high-growth technology and/or financial services sector strongly preferred
• Experience in public relations, corporate communication, and content marketing
• Personal passion for crypto is a bonus
• Excels in the use of effective storytelling and utilizes advanced writing skills across multiple platforms (e.g. social media, PR, website, collateral) to create engagement.
• Can quickly come up to speed on new products and services to develop/support the public launch strategy
• Sincere commitment to working collaboratively with multiple stakeholder groups
• Strong track record as an implementer who can manage multiple concurrent projects