Marketing Web3 Jobs in North America

• Develop messaging that is consistent and effective across different media and personas including the corporate website, social media, blogs, and white papers
• Create, develop and execute inbound marketing campaigns using compelling content
• Comfortable working with both content publishing tools (e.g. Webflow) and marketing automation tools (e.g. Hubspot)
• Familiarity with Google Analytics or similar tools
• Provide input to creative designs based on best practices and the brand book
• Design programs as well as build and implement creative calls to action maps
• Create, write and execute content management efforts such as website content, sales collateral, blog posts, press releases, marketing, and educational videos, newsletters, and targeted email campaigns
• Drive marketing content initiatives that build brand awareness and drive revenue with intriguing thought leadership content across multiple media channels
• Manage marketing campaigns across social media and messaging platforms

Qualifications

• Bachelor’s degree with marketing or communications studies or equivalent experience preferred
• 5+ years professional experience leading marketing efforts in B2B, FinTech, Technology or Financial Services industries
• Strong understanding of marketing principles and integrated marketing strategies
• Experience with Content Marketing and running Social Media Marketing campaigns
• Forward-thinking with a desire to learn and take on new challenges
• Collaborative and inclusive team player with a willingness to help others
• Self-motivated with the ability to manage multiple projects and a sense of urgency to meet deadlines
• Excellent organizational skills and attention to detail
• Strong written and oral communication skills