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Senior Product Marketing Manager
Global / Dubai / Hanoi / Kuala Lumpur / Hong Kong / Penang / London / Singapore / Taipei
CMC /
Full-time /
Remote
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KEY RESPONSIBILITIES
Lead GTM Strategy & Execution: Develop and execute comprehensive go-to-market (GTM) strategies for new product launches, feature updates, and key initiatives, ensuring alignment with business goals and growth targets.
Feature Prioritization: Working with the product development team to identify and prioritize features that will best meet user needs and achieve marketing goals.Â
Messaging & Story Telling: Collaborate with product teams to deeply understand product features and capabilities, and translate these into clear, compelling messaging for different customer segments.
Content Development: Collaborate with content, demand gen, and product teams to build assets including one-pagers, web copy, email sequences, and case studies.
Cross-Functional Leadership : Manage cross-functional teams to ensure timely delivery of launch activities (e.g., content creation, PR outreach, influencer marketing, email marketing).
Community amplification : Work with KOLs, and influencers in the crypto and Web3 ecosystem to promote products, build brand awareness, and engage with users.
Performance Tracking & Optimization: Define KPIs for GTM success and continuously refine strategies based on performance insights.
BASIC QUALIFICATIONS
1. 6+ years of product marketing experience in technology companies, with at least 2 years in the crypto/Web3 or blockchain space.
2. Proven track record of launching products and driving adoption through hands-on marketing efforts.
3. Deep understanding of blockchain technology, cryptocurrencies, and the broader Web3 ecosystem.Experience with competitive analysis, market research, and crafting GTM strategies.
4. Ability to work cross-functionally in a standalone role while collaborating with a diverse, global team.Comfortable in a startup environment where priorities shift, and speed is key.
5. Exceptional communication and storytelling skills, with both technical and creative expertise.
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How much does remote job with crypto pay?
The pay for a remote job with crypto can vary widely depending on the specific role, company, and location
In general, salaries in the crypto industry tend to be competitive, and remote positions may offer additional benefits such as flexible schedules and the ability to work from anywhere in the world
It's important to note that compensation for remote jobs in the crypto industry can be affected by factors such as cost of living, local job market conditions, and the company's budget
Here are some examples of typical salaries for different roles in the crypto industry:
- Blockchain Developer: The average salary for a blockchain developer is around $123,000 per year in the United States. However, this can vary based on experience, skills, and location.
- Cryptocurrency Analyst: The average salary for a cryptocurrency analyst is around $80,000 per year in the United States.
- Cryptocurrency Trader: The average salary for a cryptocurrency trader is around $100,000 per year in the United States.