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Swiss Nexus is recruiting on behalf of an early-stage technology company building payment infrastructure for digital assets.
The company is developing products that make onchain transactions more intuitive for users, developers and businesses. It is now hiring its first dedicated marketing leader to define how its technology is positioned and communicated to enterprise and developer audiences.
The Role
This is a founding marketing position combining product marketing with broader ownership of the company’s early marketing function.
You will translate technically complex payments and blockchain infrastructure into clear, differentiated business value. The position is highly hands-on: you will personally develop messaging, content, customer stories and sales materials while establishing the foundations from which the marketing function can grow.
What You’ll Do
- Develop differentiated product positioning and messaging for enterprise and developer audiences.
- Own website messaging across product and customer-facing pages.
- Create customer stories and case studies that demonstrate measurable product impact.
- Produce sales collateral, pitch decks and competitive-positioning materials for the go-to-market team.
- Develop social content supporting product launches, partnerships and company milestones.
- Conduct customer interviews, market research and competitive analysis to refine positioning.
- Work closely with product, sales and leadership to ensure consistent communication across the customer journey.
- Support early marketing initiatives, including podcasts, industry events and other experiments, until dedicated owners are hired.
- Help define the company’s broader marketing strategy, priorities and operating foundations.
What We’re Looking For
- At least six years of experience in product marketing or a closely related discipline.
- Experience marketing technically complex products, infrastructure or developer-facing technology.
- Exceptional writing skills, with evidence of producing strong website copy, case studies, sales collateral and product messaging.
- The ability to translate complex technical capabilities into clear customer and commercial value.
- Experience conducting customer research and using market insight to improve positioning.
- Comfort operating as a hands-on individual contributor and building a marketing function without an established team.
- Confidence working directly with founders, product leaders and go-to-market teams in an early-stage environment.
- Fluency using AI tools for research, drafting, analysis and day-to-day execution.
- Based in, or able to work from, New York City.
Nice to Have
- Experience in crypto, blockchain, fintech or payments.
- Background marketing consumer financial products.
- Experience establishing marketing from the ground up at an early-stage startup.
- Familiarity with B2B sales processes and developer-focused products.
- Experience supporting product launches, events, podcasts or community initiatives.
About Swiss Nexus
Swiss Nexus is a Switzerland-based specialist talent partner working across blockchain, Web3 and fintech. We connect ambitious companies with hard-to-find engineering, product, commercial, compliance and leadership talent across Switzerland and globally.
How much do crypto jobs pay?
The salaries for cryptocurrency jobs vary widely depending on the specific role, industry, location, experience, and other factors
However, in general, cryptocurrency jobs tend to pay relatively well compared to other industries
Here are some examples of average salaries for popular cryptocurrency jobs:
- Blockchain Developer: The average salary for a blockchain developer in the US is around $105,000 per year, with salaries ranging from $60,000 to $180,000 per year.
- Cryptocurrency Analyst: The average salary for a cryptocurrency analyst in the US is around $85,000 per year, with salaries ranging from $50,000 to $135,000 per year.
- Cryptocurrency Trader: The average salary for a cryptocurrency trader in the US is around $95,000 per year, with salaries ranging from $40,000 to $180,000 per year.
- Marketing and PR Manager: The average salary for a marketing and PR manager in the US is around $77,000 per year, with salaries ranging from $43,000 to $128,000 per year.
- Crypto Lawyer: The average salary for a crypto lawyer in the US is around $120,000 per year, with salaries ranging from $70,000 to $200,000 per year.
Is crypto jobs legit?
Yes, cryptocurrency jobs are generally legitimate, and the industry has created many job opportunities over the years
As the cryptocurrency industry has grown, it has attracted a significant number of legitimate businesses and organizations that require talented individuals to work in various roles, such as blockchain development, cryptocurrency analysis, trading, marketing, public relations, law, and compliance, among others
However, as with any industry, there are also fraudulent job postings and scams that try to take advantage of people looking for work
It is essential to be cautious and thoroughly research any company or job opportunity before applying or accepting a position
You should always verify that the job posting is from a legitimate company and never provide sensitive personal or financial information without ensuring that the opportunity is genuine
To avoid scams, you can do the following:
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- Don't pay for a job or training. A legitimate company will not ask you to pay for a job or training.
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What careers are there in crypto?
The market of cryptocurrency jobs has grown rapidly in recent years, creating a wide range of career opportunities in various sectors
Here are some of the careers in crypto that you can explore:
- Blockchain Consultant: Consultants offer advice to businesses and organizations that are exploring the implementation of blockchain technology. They help with strategic planning, implementation, and optimization.
- Blockchain Developer: Developers are responsible for creating and maintaining blockchain-based applications and smart contracts. They need to have experience in coding languages like Solidity, C++, and Python.
- Crypto Compliance Officer: These professionals ensure that businesses operating in the crypto industry comply with relevant laws and regulations.
- Crypto Journalist: A journalist who specializes in reporting on cryptocurrencies and the blockchain industry. They write news articles, feature stories, and analysis.
- Crypto Lawyer: Lawyers who specialize in the crypto industry help navigate complex regulatory and legal frameworks.
- Cryptocurrency Analyst: An analyst researches and analyzes cryptocurrencies and the market trends. They provide insights on trading, investments, and risk management.
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- Cryptocurrency Trader: Traders buy and sell cryptocurrencies on exchanges, making profits by predicting market movements.
- Marketing and PR Manager: These professionals are responsible for promoting crypto projects, managing the brand's online presence, and building community engagement.
Can you make a career out of cryptocurrency?
Yes, it is possible to make a career out of cryptocurrency
The cryptocurrency industry has grown rapidly in recent years, and there are now many job opportunities available in various sectors related to blockchain and digital currencies
Some of the most common career paths in cryptocurrency include blockchain development, cryptocurrency trading, cryptocurrency analysis, marketing and public relations, and cryptocurrency journalism
There are also roles in cryptocurrency consulting, law, and compliance, among others
To pursue a career in cryptocurrency, it is important to have a strong understanding of the technology and how it works
This may require education or training in computer science, economics, or finance, depending on the specific career path you choose
Additionally, keeping up with the latest developments in the industry is crucial to stay competitive and relevant
As with any career, success in the cryptocurrency industry also requires a strong work ethic, dedication, and a willingness to continuously learn and adapt to new developments
While the industry is still relatively new and rapidly evolving, it has the potential to offer exciting and rewarding career opportunities for those who are passionate about the technology and willing to put in the effort to succeed.
What is crypto jobs?
Crypto jobs refer to employment opportunities in the cryptocurrency industry
This can include jobs related to the development of cryptocurrency technology, such as blockchain development, as well as jobs in crypto-related companies, such as exchanges or payment processing firms
Some examples of crypto jobs include blockchain engineers, crypto traders, and compliance specialists
These jobs often require specialized knowledge and expertise in the field of cryptocurrencies and blockchain technology.