Web3 Jobs in North America

Growth Lead

Location:New York, NY (preferred) / Remote

Type:Full-time

Petal is building the bridge between crypto and traditional markets: awallet-first brokeragewhere users can deposit USDC and access U.S. equities through a regulated brokerage, with instant settlement and withdrawals. Our mission is to unlock compliant access to capital markets for on-chain capital — whales, DAOs, funds, and institutions. We’ve raised $1.5M in pre-seed funding and are preparing to launch our V1 product in stealth with early whales and KOLs.

We’re hiring aGrowth Leadto design and help execute Petal’sgo-to-market strategy. This role will partner directly with the Founder and CMO to shape our early distribution playbook: from incentive structures and referral mechanics to KOL onboarding and testnet campaigns.

Your mandate is simple: build repeatable user acquisition systems for whales, DAOs, and crypto-native funds, and turn Petal’s stealth launch into a high-conviction entry point for serious capital.

• GTM Design:Architect and execute the growth playbook, including referral programs, KYC multipliers, testnet quests, and deposit incentives.
• User Acquisition:Identify, attract, and onboard whales, KOLs, DAOs, and funds into Petal’s Limited Live and LIVE environments.
• Campaign Execution:Partner with CMO on copy and brand while owning the mechanics — design, test, and scale campaigns that convert on-chain capital.
• Metrics & Reporting:Define growth KPIs (TVL, DAUs, LOIs signed, referral multipliers) and run tight weekly reporting loops.
• Collaboration:Work with BD to align incentive design with whale/KOL outreach; work with Product/Engineering to ensure growth features (referrals, eligibility gating, multipliers) are built right.
• Experimentation:Rapidly test and iterate on degen->

• 3–5+ years in growth, product growth, or crypto-native GTM roles.
• Proven experience designing and running high-velocity user acquisition programs (referrals, quests, liquidity mining, testnets).
• Strong crypto-native instincts: knows what whales, KOLs, and DAOs actually respond to.
• Data-driven operator: can design experiments, run A/B tests, and report cleanly on outcomes.
• Comfortable in an early-stage startup environment — scrappy, fast-moving, low-ego.
• Bonus: Experience at a crypto exchange, DeFi protocol, or brokerage with incentive-driven growth.

• Architect the growth engine for the first compliant, blockchain-native equities bridge.
• Work closely with founder + small elite team on a high-conviction product.
• High autonomy, high upside — your playbook defines Petal’s launch success.
• Competitive startup compensation + meaningful equity upside.