Web3 is a new paradigm

Remote (Worldwide) | Full-time Contractor (B2B) | 100% Async | C1/C2 English | Channels: X, Reddit, LinkedIn and beyond

About Koinly

Koinly is one of the world's leading crypto tax and portfolio tracking platforms, trusted by hundreds of thousands of investors and accountants globally. We’re a lean, high-output team of 34+ across 20+ countries, operating 100% remotely and asynchronously. 

Crypto tax is complex. Talking about it shouldn’t feel like corporate PR. Our audience  is crypto-native, technically minded, and live on Crypto Twitter. We’re building the ultimate  crypto tax platform and we need a Social Media and Community Manager who can lead the conversation, bridge technical depth with genuine culture, and cut through the noise. 

The Role

Not a scheduler. Not a corporate broadcaster.

We’re looking for a commentator and thread-weaver who lives in internet culture, creates memes/graphics independently, and wants to be the sharp, authentic voice of the leading crypto tax platform.. A native participant and community builder who knows how to turn dry tax tech into unmissable internet content.

As our Social Media & Community Manager, you will own Koinly’s social media presence and community voice across X/Twitter, Reddit, and beyond. No 5-tier corporate approval chains holding you back; if something moves on CT, you jump on it. 

What You’ll Do

• Own the persona: Working within the brand framework and style guides set by our Content Lead, you own the Koinly persona on the ground: bringing a witty, distinct, and accurate voice to every platform without needing post-by-post sign-off.
• Create high-signal content: Write threads, build memes, and design quick graphics independently—no waiting on a design team.
• Live in the replies: Jump into subreddits, quote tweets, and crypto discussions as an active participant.
• Lead the conversation: Drop memes and commentary instantly when breaking crypto and tax regulatory news or viral moments hit.
• Repurpose the content engine: Adapt blogs, YouTube deep dives, and product updates into bite-sized, platform-native content.

This Role is a Fit If...

• You’re chronically online: You live on Crypto Twitter, Reddit, or Discord and understand internet subcultures, gaming, memes, and crypto lore. You know the difference between posting for an audience and participating with them..
• You speak crypto: You get DeFi, staking, L2s, and on-chain activity (bonus points if you've filed crypto taxes).
• You’re speed-first: You know how to react to news as it happens and whip up a fire meme within 10 minutes without asking for permission (or waiting for a scheduled content calendar).
• Sharp, opinionated & platform fluent: You hate hedged, playing-it-safe corporate copy and naturally tailor tone per channel—what slaps on X won't land the same on Reddit or LinkedIn. 
• Visually resourceful: You don't need a dedicated designer to push out a quick meme or carousel but you can whip up basic graphics using lightweight tools on the fly.
• You thrive async: You prefer total autonomy over being handed a micromanaged calendar.

Perks & Benefits

• 32 Days PTO per year.
• 100% Remote
• True Async Culture: No unnecessary daily standups or micro-management—focus on deep work and high output.
• High-Growth Impact: Full creative freedom to build and shape the social presence of a top-tier crypto product.