Copywriting Jobs in Web3

Company Name: IG North America (tastytrade, tastylive, tastyfx, tastycrypto) Role: Senior Copywriter Location: Chicago, IL – Hybrid (3 days/week in office)  As a Senior Copywriter, you will work across four brands in Chicago to help make tastytrade the #1 online retail brokerage in the US. The brands include tastytrade, tastylive, tastyfx, and tastycrypto.   As part of the marketing team, you will create and evolve the copy across brand, performance marketing, and engagement campaigns. This creative role combines strategic thinking, collaboration, UX, and trading know-how to create memorable and magical copy that generates interest and action. This individual should have a trading background or a genuine passion for the markets.  What You’ll Do:  

Craft compelling copy that drives measurable conversions across display, social, video, and search campaigns  Transform complex trading concepts into clear, persuasive messaging that motivates action  Develop data-driven creative ideas that increase click-through rates and customer acquisition  Write high-converting landing page copy that guides prospects through the trading journey  Craft compelling website copy that speaks to our target market and showcases how we meet their needs  Develop A/B copy testing and optimize assets based on data  Help communicate brand strategy and creative strategy for campaigns   Serve as brand steward and creative consultant to otherwise autonomous teams   Navigate compliance reviews and maintain version control   Develop deep understanding of traders  Use conversion psychology and persuasion principles   Collaborate with creative director, marketing strategists, performance marketing, designers, compliance, product, and business leaders from kickoff through delivery   Stay up to date with industry trends and best practices in advertising, copywriting, and performance media channels 

Who You Are:  

Bachelor's degree in marketing, advertising, creative writing, English, business, or other related area  10+ years of experience as a performance marketing copywriter  Financial services and direct-to-consumer (DTC) experience is required  Personal or business experience in trading or investing is strongly preferred  Excellent grammatical skills and a strong attention to detail  You have a strong ability to translate technical financial jargon into simple prose that everyone can understand  Portfolio showcasing a range of creative and effective advertising campaigns, backed with data  Expert storyteller who can create personality and emotion in copy  You have creative flexibility—adjust your language and tone based on your audience and brand  Strong understanding of performance-based marketing and brand strategies and tactics    You can work collaboratively in a fast-paced, deadline-driven environment 

Team Perks/Benefits:    

Performance Bonuses     Stock Purchase Options    Medical/Vision/Dental Benefits   401k Plan     Continued Education Support     20 Paid Vacation Days (plus an additional paid vacation day the month of your birthday!)     10 Paid Sick Days     Gym Membership Reimbursement     Commuter Benefits     Pet Insurance     Wellness & Mental Health Programs     Charitable Donation Matching     Two Paid Volunteer Days Off     Daily catered lunch when in the office     Full kitchen with snacks and beverages     In-building gym   Shuttle to/from Metra    Office located in the West Loop - Chicago's growing center of tech, great cuisine, and high-end bars  

Salary Range: $90,000 - $105,000This is an estimated range. The actual salary offered will be based on the candidate's level of experience and qualifications.   About Us:    The tasty house of brands empowers individual traders differently. tastylive, founded in 2011, is an online financial media network, tastytrade (previously known as tastyworks) is a self-directed retail brokerage firm that launched in 2017, tasty Software Solutions and tastyfx, is a registered Forex broker-dealer.    In 2021, London-based IG Group acquired tastylive, Inc. (previously known as tastytrade) and assigned it to lead business in North America. tastyfx is the fastest-growing forex broker in the US over the past few years. Changing the IG US name to tastyfx marks the next chapter, in aligning with the tasty brand family and offering a more forex-focused experience. This combined team has years of experience like institutional brokers, but also a passion for disrupting the entire trading industry.       Our dream is simple: we want more people to find more success with a better trading experience. That’s why we’re investing heavily in the right people, technology, and media to make that happen in the US and across the globe.      Location: Our office is in the West Loop - Chicago's growing center of tech, great cuisine, and high-end bars.    tastytrade | tastylive  | tastyfx | tastycrypto  1330 W Fulton Market, Chicago, IL 60607      *Don't meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they have every single qualification. Our team is dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your experience doesn't align perfectly, we encourage you to apply anyway. You may be just the right candidate for this or other roles!