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Crypto SEO Content Writer - Canada Wide - Remote
Toronto, Ontario
Marketing /
Remote /
Remote
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Say hello to Newton! We're changing how Canadians trade crypto. Our goal? To make financial freedom something everyone can achieve. We give our customers the tools and knowledge they need to navigate the crypto world.
At Newton, you'll work with a remote team spread across Canada, but you'll never feel distant. Ready to be part of something meaningful? Join a team that’s all about pushing boundaries and getting things done.
Some of our values:
â—ŹÂ Customer first mindset - Commitment to integrity and transparency to our users!
â—ŹÂ A dynamic team fueled by collaboration uniting our strengths to overcome any obstacles. Together we build success. We persevere, adapt, and come back stronger, turning obstacles into opportunities.
● We strive for continuous improvement and embrace creativity and encourage experimentation. We push the boundaries of what’s possible and continuously explore new ideas, technologies, and solutions.
Role Overview:
We are searching for a talented SEO Content Writer to create high-quality, search-optimized content that drives organic traffic and resonates with a crypto-native audience. This role focuses on producing engaging, well-researched content that supports our growth and brand. You’ll own the end-to-end content process—from keyword research and strategy to writing and optimization. Your mission is to grow our visibility, educate users, and position us as a trusted voice in the crypto space.
Responsibilities will include:
● Creating high-quality, search-optimized content that aligns with the brand’s voice and engages crypto-savvy audiences
â—Ź Driving organic traffic growth by producing well-researched, SEO-friendly content focused on cryptocurrency, blockchain, and related technologies
â—Ź Owning the content production for crypto-related topics, including product guides, educational resources, and industry insights
â—Ź Providing strategic input on website messaging and optimizing content for search visibility and user experience
â—Ź Conducting keyword research, analyzing search trends, and implementing best practices to improve rankings and discoverability
â—Ź Researching and synthesizing complex crypto concepts into clear, compelling, and informative content
â—Ź Collaborating with stakeholders, gathering data, and staying up to date on crypto industry trends to inform content strategy
â—Ź Working independently in a fast-paced environment that values autonomy, professionalism, and results over micromanagement
● Leveraging AI as a research and brainstorming tool while ensuring all content is manually written and original—we love AI, but content quality and authenticity come first!
Who you are:
● Bachelor’s degree in Communications, Journalism, Professional Writing, English, Marketing, a relevant field or equivalent experience
â—Ź Deep understanding of cryptocurrency, blockchain, and the broader Web3 ecosystem
â—Ź Proven experience writing crypto-related content, with a portfolio showcasing SEO-driven articles, guides, or educational pieces
â—Ź 3-5 years of experience as a writer in the crypto or fintech space, ideally with an SEO focus
â—Ź Strong SEO knowledge, including experience with keyword research, on-page optimization, and search intent analysis
â—Ź Ability to translate complex technical concepts into digestible, engaging content for a wide range of audiences
â—Ź Experience working with SEO tools such as Google Search Console, Ahrefs, SEMrush, or similar platforms
â—Ź Strong understanding of UX principles and how content impacts user engagement
â—Ź Excellent communication skills for collaborating in a remote work environment
â—Ź Highly organized, detail-oriented, and proactive in managing deadlines and multiple projects
â—Ź Strong attention to detail, communication skills, both verbal and written
Bonus:
●Experience with Webflow – If you have Webflow expertise, you’ll have the opportunity to not only create content but also build and publish pages directly, making you a key player in our content and SEO execution
● Backlink Acquisition – Experience in securing high-quality backlinks through outreach, guest posting, and relationship building to enhance domain authority
● Technical SEO – Knowledge of technical SEO best practices, including schema markup, site structure, page speed optimization, and crawlability
At Newton, we celebrate our inclusive work environment and welcome members of all backgrounds and perspectives to apply. We are committed to providing reasonable accommodations and will work with you to meet your needs. If you are a person with a disability and require assistance during the application process, please don’t hesitate to reach out!
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What does a copywriter in web3 do?
In the context of web3, a copywriter may be responsible for creating content that is intended to be published on decentralized platforms or websites that utilize blockchain technology
This could include writing product descriptions, blog posts, social media posts, and other types of written content
The goal of a copywriter in web3 may be to create compelling, accurate, and engaging content that helps to promote a product, service, or brand on a decentralized platform
This may involve researching the topic or industry, understanding the target audience, and crafting messages that are effective at conveying the desired information or message
In addition to writing content, a copywriter in web3 may also be responsible for editing and proofreading content to ensure that it is error-free and meets the standards of the organization or platform
They may also work closely with designers, developers, and other team members to ensure that the content they produce is effectively integrated into the overall design and functionality of the website or platform.