Marketing Manager Jobs in Web3

Who we are:

Okcoin is on a mission to make crypto investing and trading more accessible to anyone around the world. We are building the next generation of tools to help onboard the investors and traders who have been on the fence about crypto. We are a collective of engineers, product managers, and marketers with a common passion to help decentralize finance and level the economic playing field for everyone around the world.

What we’re looking for:

We’re seeking a talented and passionate Mobile Marketing Manager to join our Growth team. Candidates should be experienced, but willing to collaborate, adapt and learn. We’re a new team and growing rapidly. This is a great opportunity to get involved with more entrepreneurial professionals in a dynamic environment. Data analysis as well as ingenuity and creativity are vital as we’re driving improvements to our products, user experiences and engagement.

Top responsibilities:

• Develop, manage, and optimize mobile campaigns
• Manage execution of data-driven campaigns in partnership with internal stakeholders to ensure business objectives are met
• Manage campaigns end-to-end, including strategy, targeting, set-up, testing, execution, reporting and optimization
• Manage targeting and segmentation for each campaign
• Analyze campaign performance to provide actionable recommendations and deliver continuous improvements to programs
• Monitor daily program automations and data processes; troubleshooting when necessary
• Report on significant learnings and present the impact of significant findings to leadership

You’d be a great fit if you have the following skills:

• 5+ years of mobile user acquisition experience ideally in the fintech space
• Experience managing apple search ads, twitter, facebook, tiktok, snapchat, google and other mobile acquisition channels
• 3+ years of app store optimization experience
• Experience with using Appsflyer and similar MMPs
• Experience managing agency relationships
• Experience working with push notifications to drive promos
• Solid project management skills and the ability to manage multiple priorities and deadlines
• Experience with analytical tools and reporting such as Google Analytics and Amplitude
• Understanding of fundamental mobile KPIs and optimization methods to improve performance through data analysis and segmentation
• Experience creating personalized customer lifecycle journeys on mobile
• Experience with AB Testing, experiment development and reporting presentation

What makes you stand out from the rest:

• Crypto experience or a willingness to learn
• HTML/MJML experience or a willingness to learn