Sales Jobs in Web3

A cutting-edge digital assets firm is launching a new institutional DeFi product designed to bridge the gap between on-chain liquidity and traditional financial markets — and they’re now seeking a world-class VP of Institutional Sales to accelerate adoption across Tier-1 asset managers, hedge funds, and trading firms.

This is a rare opportunity to take a category-shaping product to market at a moment when institutional participation in DeFi is finally entering a mature phase.

The Opportunity

As VP of Institutional DeFi Sales, you will:

• Own the full sales strategy for a next-generation DeFi platform designed for regulated institutions
• Drive engagement with hedge funds, asset managers, prop desks, and market-makers exploring on-chain yield, liquidity, and execution
• Partner with Product & Strategy teams to shape market positioning and influence roadmap development
• Educate clients on risk frameworks, institutional controls, and compliant DeFi access
• Build pipeline from zero — leveraging your network to bring early, high-value flagship clients onboard
• Represent the product at industry events, roundtables, and institutional forums

This role is for someone who wants impact, autonomy, and the ability to be the commercial face of a breakthrough institutional-grade DeFi solution.

What You Bring

• Deep experience selling into institutional crypto, electronic trading, or digital asset markets
• Strong understanding of DeFi mechanics: liquidity pools, staking, AMMs, custody, and on-chain execution
• A trusted network across hedge funds, asset managers, family offices, and crypto-native trading firms
• Executive-level communication and the confidence to navigate complex institutional due diligence
• Track record of leading consultative, long-cycle sales with technical elements
• Ability to speak fluently about security, risk, compliance, and institutional controls

Why This Role?

• Launch a flagship product at the frontier of institutional DeFi adoption
• Be part of a firm backed by recognised investors and led by industry pioneers
• Build a revenue engine around a platform with real market pull, not hype
• Influence strategy, commercial design, and institutional go-to-market
• Significant earnings potential tied to early traction

If you're a senior digital assets sales leader ready to bring institutional DeFi to its next chapter, this is the role that will define your next decade.