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Global Head/Director of Liquidity and Account Management
Singapore, Singapore
Business Development – Institutional Sales /
Remote
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The institutional sales team provides an opportunity for you to take ownership and build your institutional/highnet worth clientele. You will be a part of an exciting journey from onboarding a client to their first crypto instrument, to customizing a crypto product for your client that the market has never seen before. If you're in our operations team, you'll have a diverse scope working with stakeholders such as sales traders, account managers and sales managers and be part of scaling up our expanding infrastructure.
A leading global digital asset platform is seeking a Global Head / Director of Account & Liquidity Management to own and scale the company's liquidity ecosystem. This is a senior leadership role responsible for onboarding and managing relationships with institutional liquidity providers, market makers, and strategic partners across all major regions (APAC, EMEA, Americas).
You will drive commercial growth by deepening existing partnerships, expanding the liquidity provider network, and ensuring best-in-class execution quality on the platform. This role sits at the intersection of business development, trading infrastructure, and institutional relationship management — requiring both strategic vision and hands-on execution.
You will drive commercial growth by deepening existing partnerships, expanding the liquidity provider network, and ensuring best-in-class execution quality on the platform. This role sits at the intersection of business development, trading infrastructure, and institutional relationship management — requiring both strategic vision and hands-on execution.
Job Responsibilities
Strategic Leadership
• Define and execute a global liquidity acquisition and retention strategy aligned with the company's growth objectives and product roadmap.
• Set and deliver against quarterly and annual revenue, volume, and spread targets tied to liquidity provider activity.
• Build and lead a high-performing account management team across multiple regions; establish KPIs, workflows, and a culture of accountability.
Liquidity Provider & Market Maker Management
● Own the end-to-end lifecycle of liquidity provider relationships — from prospecting and onboarding through to ongoing optimization and expansion.
● Negotiate commercial terms, fee structures, and SLAs with Tier-1 and Tier-2 market makers, OTC desks, and algorithmic trading firms.
● Monitor and analyze liquidity quality metrics (spread, depth, fill rates) and work with providers to continuously improve execution performance.
Cross-Functional Collaboration
● Partner closely with Trading, Product, Engineering, Compliance, and Legal teams to ensure seamless onboarding, API integration, and regulatory alignment.
● Serve as the internal voice of the liquidity provider — advocating for platform improvements, new trading pairs, and infrastructure upgrades that attract and retain top-tier flow.
● Collaborate with the Institutional Sales and OTC teams to deliver a unified client experience for high-value counterparties.
Market Intelligence & Industry Engagement
● Maintain deep expertise in global market microstructure, regulatory developments, and competitive dynamics across centralized and decentralized venues.
● Represent the company at industry conferences, institutional roundtables, and partner events to strengthen brand positioning and expand the partner pipeline.
Cross-Functional Collaboration
● Partner closely with Trading, Product, Engineering, Compliance, and Legal teams to ensure seamless onboarding, API integration, and regulatory alignment.
● Serve as the internal voice of the liquidity provider — advocating for platform improvements, new trading pairs, and infrastructure upgrades that attract and retain top-tier flow.
● Collaborate with the Institutional Sales and OTC teams to deliver a unified client experience for high-value counterparties.
Market Intelligence & Industry Engagement
● Maintain deep expertise in global market microstructure, regulatory developments, and competitive dynamics across centralized and decentralized venues.
● Represent the company at industry conferences, institutional roundtables, and partner events to strengthen brand positioning and expand the partner pipeline.
Job Requirements
● 10+ years of experience in institutional sales, liquidity management, prime brokerage, or market-making — with at least 3 years in a leadership capacity.
● Demonstrable track record of onboarding and managing relationships with institutional liquidity providers, market makers, or prime brokerage clients.
● Deep understanding of order book dynamics, market microstructure, FIX/API connectivity, and exchange infrastructure.
● Strong existing network across institutional trading firms, market makers, OTC desks, and/or traditional finance counterparties.
● Proven ability to negotiate complex commercial agreements and manage multi-stakeholder relationships at C-suite level.
● Exceptional analytical skills — comfortable working with trading data, liquidity metrics, and P&L attribution.
● Experience operating across multiple jurisdictions (APAC, EMEA, Americas) with sensitivity to regional regulatory environments.
● Demonstrable track record of onboarding and managing relationships with institutional liquidity providers, market makers, or prime brokerage clients.
● Deep understanding of order book dynamics, market microstructure, FIX/API connectivity, and exchange infrastructure.
● Strong existing network across institutional trading firms, market makers, OTC desks, and/or traditional finance counterparties.
● Proven ability to negotiate complex commercial agreements and manage multi-stakeholder relationships at C-suite level.
● Exceptional analytical skills — comfortable working with trading data, liquidity metrics, and P&L attribution.
● Experience operating across multiple jurisdictions (APAC, EMEA, Americas) with sensitivity to regional regulatory environments.
$0 - $0 a year
Life @ Crypto.com
Empowered to think big. Try new opportunities while working with a talented, ambitious and supportive team.
Transformational and proactive working environment. Elevate employees to find thoughtful and innovative solutions.
Growth from within. We help to develop new skill-sets that would impact the shaping of your personal and professional growth.
Work Culture. Our colleagues are some of the best in the industry; we are all here to help and support one another.
One cohesive team. Engage stakeholders to achieve our ultimate goal - Cryptocurrency in every wallet.
Are you ready to kickstart your future with us?
Benefits
Competitive salary
Medical insurance package with extended coverage to dependents
Attractive annual leave entitlement including: birthday, work anniversary
Work Flexibility Adoption. Flexi-work hour and hybrid or remote set-up
Aspire career alternatives through us. Our internal mobility program can offer employees a diverse scope.
Work Perks: crypto.com visa card provided upon joining
Our Crypto.com benefits packages vary depending on region requirements, you can learn more from our talent acquisition team.
About Crypto.com:
Founded in 2016, Crypto.com serves more than 150 million customers and is the world's fastest growing global cryptocurrency platform. Our vision is simple: Cryptocurrency in Every Wallet™. Built on a foundation of security, privacy, and compliance, Crypto.com is committed to accelerating the adoption of cryptocurrency through innovation and empowering the next generation of builders, creators, and entrepreneurs to develop a fairer and more equitable digital ecosystem.
Learn more at https://crypto.com.
Crypto.com is an equal opportunities employer and we are committed to creating an environment where opportunities are presented to everyone in a fair and transparent way. Crypto.com values diversity and inclusion, seeking candidates with a variety of backgrounds, perspectives, and skills that complement and strengthen our team.
Personal data provided by applicants will be used for recruitment purposes only.
Please note that only shortlisted candidates will be contacted.
We may use artificial intelligence tools to analyze the content of your Resume/CV against the specific requirements for the position. The purpose is to support our recruitment team in reviewing applications more effectively. These tools assist our recruitment team in their evaluation of your application by providing recommendations, but they do not replace human judgment. Final hiring decisions are ultimately made by humans who consider the insights generated by the tools along with other relevant information. If you would like more details about how your personal information is processed, please contact us.
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What does a sales in web3 do?
As a sales in the field of web3, the individual would be responsible for selling web3 products and services to clients
This would involve identifying potential clients, building relationships with them, and presenting the benefits of the web3 products and services in a way that is compelling and relevant to the client's needs
The salesperson would also be responsible for negotiating contracts and pricing with clients, as well as providing support and guidance throughout the sales process
Additionally, the salesperson may be involved in developing sales strategies and tactics, and tracking and analyzing sales data to identify trends and opportunities for improvement
Overall, the main responsibility of a salesperson in the web3 field is to drive sales and revenue for the company.