Web3 Jobs in Asia

What you’ll do:

• Take a hands-on approach to Immerse yourself in Cake DeFi, gaining a deep understanding of our business and our customers.
• Forge strong relationships across the Cake DeFi team.
• Review existing social media channels and activities to identify new opportunities, and look to implement best practices.
• Lead, strategize, implement and optimize social media marketing and engagement
• Create a proactive and reactive content calendar aligned to short term and long term goals and targets.
• Create and map out a social media engagement strategy and execute across all of Cake DeFi’s managed social media channels. Establish social media presence in new channels where needed.
• Create and manage a social media calendar with a large focus on Twitter, Reddit, Facebook, and LinkedIn.
• Build and maintain a brand community by proactively engaging with audiences across platforms.
• Collaborate with internal and external stakeholders to develop omnichannel content that nurtures leads, increases engagement, and ultimately drives channel and user growth.
• Create and uphold a social voice consistently across all channels.
• Ideate, present and drive campaign strategies to increase social engagement.
• Source potential partnerships to drive brand awareness, reach and impressions.
• Monitor, research, and stay ahead of industry developments, creative trends, culturally relevant moments, and emerging conversations to push our social media efforts forward and stay top of mind.
• Define metrics and KPIs to measure the success and impact of our efforts across channels.
• Manage data analysis, reporting, and third-party tools associated with our social channels.

What you’ll need:

• Experience leading Social Media & Community in a tech-focused, high-growth startup
• If not direct experience in the crypto industry, experience working with relevant target demographics
• Proven track record on the below:
• Enhancing social media profiles, building an engaged, invested community
• Identifying key trends, social listening tools and opportunities
• Managing various social media platforms
• Designing a proactive content calendar, led by social listening analysis and trends

Why work with Cake:

• Do something with purpose; Be a part of the future that will shape on how people are dealing with their finances in Crypto and Blockchain
• Fast moving, challenging and unique business problems
• International, diverse work environment and flat hierarchy
• Great career development opportunities in a growing company
• Competitive salary
• Flexible working hours, unlimited discretionary leave, casual work attire